CRM Specialist - Marketing (Loyalty Programmes)
- Johannesburg, Gauteng
- R30,000-34,000 per month
- Permanent
- Full-time
tactical CRM initiatives and enhance the customer life-cycle. Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective. Provide full support to the Marketing Manager on any ad-hoc projects delegated by Marketing Manager.Job Responsibilities:
- Design, execute and monitor direct marketing promotions, campaigns and interventions.
- Monitor data quality, segmenting, marketing activities and assessment.
- Communicate with corporate CRM regarding activities, planning, updating and co-ordinating.
- Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base
- Attend to club requests, complaints and queries and monitor resolution within agreed timelines.
- Plan and implement CRM campaigns and communication initiatives.
- Track performance of CRM campaigns and draw up performance reports.
- Draft all relevant corporate and guest communication.
- Implement communications process to keep track of all communication.
- Flexibility to work in line with operational requirements.
- Always Present a professional and favourable image.
- Marketing Qualification, 6-8 years plus Marketing experience (CRM as a specialisation).
- Fluent in English
- Sound knowledge of Loyalty Programmes
- Principles of Direct Marketing
- Database management and mining
- MSC Cruises policies and procedures
- SAS or any CRM Campaign Dissemination Tool
- Contact Lab
- Touchbase Pro
- Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.
- Marketo
- Excel
- Computer literacy including MS Word, PowerPoint and Excel, Outlook.
- Ability to communicate and liaise with internal and external customers.
- Good interpersonal skills
- Ability to work under pressure
- Excellent writing skills
- Customer-focused
- Attention to detail
- High work standards
- Time management
- Punctual
- Ability to work independently and as a member of a team and to make decisions in accordance with established policies, standards and objectives.
- Strong organisational skills, including the ability to handle multiple assignments and tasks while meeting deadlines.
- Ability to communicate and liaise with internal and external customers.
- Good interpersonal skills
- Flexibility to work in line with operational requirements.
- Always present a professional and favourable image.
- Minimal Design skills