Growth Marketing Manager

Cape Town, Western Cape
Permanent
Full-time

6 hours ago
Apply easily

About Fuse UniversalWe're Fuse. Our mission is to transform the way people learn and grow at work. Since launching in 2008, our award-winning, AI-powered platform has helped global brands like Jaguar Land Rover, Macmillan, Hilti, and Lotus Cars to unlock the knowledge within their teams, creating everyday learning moments that drive real impact. With a passionate, diverse team of over 100 Fusers across the UK, Europe, South Africa, India, and Singapore - we’re proud to lead the future of workplace learning.We believe the best work happens when people are trusted to work how and where they thrive. Our culture is built on collaboration, high performance, and continuous improvement - offering a flexible and supportive environment where your ideas truly matter. If you’re excited by innovation and want to be part of a global team shaping the future of learning, Fuse is the place for you.About this roleIn this remote position, we’re looking for a commercially minded, creative, and adaptable Growth Marketing Manager to lead all non-event marketing at Fuse. Reporting to our CRO and Founder, you’ll take the lead on growing our brand, engaging buyers, and driving demand across digital channels - with a strong focus on video content, AI-driven execution, and pipeline-focused marketing.You’ll work closely with our content team and key stakeholders including Product, Creative, and Events - to deliver consistent messaging and a unified go-to-market approach. Fuse already performs well in brand awareness and inbound leads, however we’re ready to scale. You’ll help us expand our reach, strengthen our digital presence, and turn the right interest into real opportunities.This isn’t a paid media-heavy role. Success will come from using organic channels, content, and data to grow the pipeline and convert leads into sales-qualified opportunities. If you enjoy linking brand with growth and want the freedom to make a real impact - this could be your ideal next move.About the teamAt Fuse, our Marketing and Content team is a dynamic group of creative thinkers, strategists, and storytellers passionate about bringing our brand to life. We work collaboratively across content creation, site design, digital marketing, brand strategy, and analytics to engage and inspire our audience. With a focus on innovation and data-driven insights, we craft impactful campaigns and compelling content that resonate with our community and drive growth. Our team thrives on creativity, diverse perspectives, and a shared commitment to excellence in every project.This is your chance to help rewrite the playbook for corporate learning - not just for our clients, but for our industry. You’ll work alongside a visionary founder, a creative marketing team, and some of the world’s most progressive L&D leaders. And you’ll have the freedom to shape a brand that’s already making waves - and ready to roar louder.Your Responsibilities

Own and execute Fuse’s non-event growth marketing strategy across digital and organic channels
Develop a video-first content strategy in partnership with our internal content team - driving thought leadership, customer storytelling, and product education
Use AI tools to scale content, personalise messaging, improve campaign efficiency, and stay ahead of digital trends
Optimise Fuse’s website and conversion journeys to reflect our value proposition and drive lead capture
Run segmented email marketing and nurture campaigns to engage, qualify, and convert leads
Partner with the Head of Events to ensure coordinated pre- and post-event campaigns, messaging consistency, and lead follow-up
Work closely with the Chief Product Officer to support product launches and feature storytelling
Collaborate with the Head of Creative to bring brand campaigns and content to life across channels
Align closely with the sales team to ensure messaging resonates with key personas and supports outbound efforts
Measure performance across key KPIs - with a sharp focus on pipeline growth and conversion to SQLs

Requirements

4+ years of B2B marketing experience, ideally in SaaS, learning tech, or high-growth environments
Proven success in content-led marketing with a strong focus on video
Confident using AI marketing and automation tools (e.g. ChatGPT, Jasper, HubSpot AI)
Solid grasp of SEO, content distribution, organic channels, and email marketing
Commercially focused - comfortable owning lead and pipeline metrics
Hands-on experience with platforms like HubSpot, WordPress, Google Analytics, and basic video/design tools
Proactive, self-motivated, and able to drive initiatives independently
Strong collaborator - comfortable working across teams and functions
Curiosity about the future of AI, digital marketing, and learning innovation
Creativity with a practical mindset - you know how to make ideas work in the real world

Benefits

Remote first and flexible working
L&D - peer and platform learning - it’s at the heart of what we do
22 days holiday per full calendar year + your birthday off
Perkbox - wide ranging benefits; discounted shopping and services
Medical Aid
Homeworking/ Wellbeing Allowance
Employee Assistance Programme
Enhanced maternity & paternity leave
Company socials
Employee recognition awards: Employee of the Month, Long service awards, Employee referral scheme

Fuse Universal