Marketing Operations Manager - Bellville

Momentum Group

  • Bellville, Cape Town
  • Permanent
  • Full-time
  • 1 day ago
Closing Date 2025/09/09
Reference Number MMH250901-7
Job Title Marketing Operations Manager - Bellville
Position Type Permanent
Role Family Marketing and Communication
Cluster Metropolitan Life
Remote Opportunity Some of the time
Location - Country South Africa
Location - Province Western Cape
Location - Town / City Bellville
IntroductionMetropolitan is one of the oldest financial services brands in South Africa. With a 125-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security. Metropolitan operates in South Africa, but the brand is also present in 7 African countries including, Namibia, Botswana, Kenya, Ghana and Lesotho. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance. www.metropolitan.co.za
Disclaimer As an applicant, please verify the legitimacy of this job advert on our company career page.
Role PurposeThe Marketing Operations Manager is responsible for optimizing the planning, execution, measurement, and effectiveness of marketing initiatives across the life insurance business. The role ensures operational efficiency, performance tracking, and process improvement across marketing campaigns, platforms, capability and technology stacks.
Requirements
  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years in a marketing operations or marketing project management role
  • Experience in insurance, financial services, or regulated industries
  • Familiarity with POPIA, TCF (Treating Customers Fairly), and other insurance-related compliance standards
  • Experiential milestones: Ability to work with a matrix organisation and deliver through & with others
  • Proven marketing strategies and campaigns end to end planning and execution
  • Working in a high-volume, fast-paced environment, with multiple stakeholders
SKILLS
  • Operational excellence
  • Strategic thinker with a result oriented mindset
  • Strong knowledge of life insurance products, customer journeys, and regulatory frameworks
  • Proficiency in marketing tools, Project management tools, finance tools and insight analytics tools
  • Analytical mindset with attention to detail and process orientation
  • Excellent project management, communication, and stakeholder coordination skills
  • Ability to work collaboratively in a fast paced, dynamic environment
  • Commercial acumen
  • Personal mastery and leadership
Duties & ResponsibilitiesMarketing Process & Campaign Management:
  • Coordinate end-to-end marketing campaign workflows, from concept to launch.
  • Develop project plans which identify and sequence the activities and timelines needed to successfully complete the project
  • Track and drive the implementation and delivery of the project plan in line with the scope, cost and time parameters of the project
  • Regular reporting on projects (weekly/monthly in line with project need).
  • Define project scope in collaboration with stakeholders in order to ensure that project deliverables and expectations are clearly articulated and aligned to business objectives
  • Coordinate the implementation of project systems and processes in line with the required time, cost and quality standards
  • Standardize and optimize campaign briefing, approvals, and execution processes.
  • Standardise brand planning process in line with group timelines
  • Implement initiatives that drive operational efficiencies, reducing operational risk and drive operational
  • excellence throughout process, practice and people perspective
  • Identify and support the implementation of initiatives that address project shortcomings or areas of concerns
Data, Analytics & Reporting:
  • Define key performance indicators (KPI’s) and metrics to evaluate the effectiveness of training programs and marketing initiatives
  • Manage campaign testing with agency partner and share insights with respective marketing manager
  • Own and manage marketing dashboards and reporting systems.
  • Analyse campaign performance data (e.g., acquisition, conversion, retention)
  • Provide brand health insights to enhance targeting and ROI across platforms
  • Regularly report on progress, highlighting success, challenges and recommendations for improvements
Technology & Automation:
  • Manage and optimize the use of marketing automation platforms (e.g., Monday.com, JDE)
  • Stay informed about the latest marketing technologies and tools that can enhance team capabilities and operational efficiencies
  • Lead the evaluation and implementation of new marketing tools and software to optimise performance
  • Drive system integration and data hygiene across marketing tools
Budget & Compliance Oversight:
  • Lead the financial planning process taking input from the project leads
  • Track and report on the marketing budget and campaign spend.
  • Ensure compliance with regulatory requirements in the life insurance industry.
  • Ensure approvals of marketing campaign elements comply with the marketing policy and regulatory requirements. All marketing material fille in relevant platforms
  • Identify opportunities to enhance cost effectiveness and increase operational efficiency
  • Provide input into the risk identification processes and communicate recommendations in the appropriate forum.
  • Review and revise marketing policy on an ongoing basis in line with market landscape/regulatory or process changes
Capability oversight:
  • Collaborate with leadership to to align marketing capabilities with business goals and market trends
  • Collaborate with the SIC team to enhance overall marketing capability and drive marketing efficiencies
  • Where relevant work with HC to implement targeted training programs, workshops and continuous learning opportunities
Stakeholder & Vendor Management:
  • Onboard and manage relationships with marketing service providers.
  • Establish effective routines that will facilitate effective delivery of work and measure impact on performance metrics
  • Agency hours tracking and suggest corrective measures where relevance
  • Coordinate report submissions to group and other stakeholders
  • Coordinate the completion of competitor reviews with actionable insights
Effectively lead a team (people):
  • Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity
  • Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values
  • Select and recruit suitably qualified talent in line with Employment Equity principles and METROPOLITAN values
  • Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness
  • Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members
  • Execute effective workforce planning practices to ensure that staffing requirements are accurately forecasted
  • Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth
  • Effectively manage performance within the team in order to ensure business objectives are achieved
  • Encourage innovation, change agility and collaborative working relationships with peers and stakeholders
Competencies
  • We live our organisational values
  • We obsessed about how we make our clients feel
  • We embody unreasonable excellence
  • Our authentic connections make this a great place
  • We act with courage
  • We champion empowered ownership
  • We collaborate for collective success
PolicyWe are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.

Momentum Group