Brand Manager

Johannesburg, Gauteng
Permanent
Full-time

9 days ago

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.About the role:To initiate, plan and achieve Haleon’s ambition of becoming one of the most innovative, best performing and trusted Consumer Healthcare Companies in South Africa.To plan, direct and co-ordinate all strategic and marketing activities of their respective brand/ brands, to achieve consumption growth, sales, profit and marketing objectives.Scope:

South Africa territory
Responsible for 1 or more brands and be accountable for the P&L for the brands they manage.
Focused on consumers, customers and HCPs/Pharmacists.
Responsible for new product launches (innovation) and developing business cases for new product launches.
Interacts with aligned media, advertising and promotional agencies as well as Area teams, and other Haleon business units.
Manages cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Supply Chain, Regulatory and other departments.
To grow brands ahead of the categories we compete in.
Control A&P investments and drive ROI improvement.
Use our values and expectations to drive actions and decisions, role model values and expectations.
Embeds the Haleon behavoiurs as part of our Win As One framework: Consumer first, always; Collaborate for impact; Unlock value at pace; grow myself and others.

Key Responsibilities:

Monitor market, brand performance, competitors, trends, and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
Review brand strategies and provide input into formulating new and innovative strategies to the competitive environment relevant to consumer profiles and their needs.
Build brand equity for the category in synergy with the rest of the organisation by taking ownership of the category as a brand custodian.
Report on deviations to Marketing Director and propose/implement action plans where necessary.
Monitor the performance of brands in terms of units and rand sales with meaningful comparison and market related interpretations monthly.
Review of actual costs versus budget throughout NPD development to meet GP objectives, brand campaign.
Collaborate in forecasting and pipeline input planning.
Drive campaign process to support sales strategy for overall company objective attainment
Manage agency stakeholders to impactful brand health.
Manage annual budget and reconciliation.
Integrate with sales, promotions to identify incentive requirements.

Strategic Planning

In order that the overall company and strategic brand objectives are achieved, delivers and executes strategic long, medium- and short-term plans for brands by:
Developing strategies that will deliver the 3-year consumption, sales, profit and marketing objectives for the categories.
Analysing past performance, economic variables etc, against the backdrop of world-wide portfolio, growth, and profit objectives, in collaboration with Area/Category Teams.
Ensures development and execution of detailed 1-year plans for all the brands in the category they are responsible in which will ensure the achievement of strategic objectives, in partnership with Area/Category Teams and aligned agencies.

Execution Powerhouse:

In order that plans are successfully implemented, and commercial and business objectives are met, directs and co-ordinates the implementation and achievement of agreed plans by:
Embedding continuous learning from successes and failures
Initiating and co-ordinating progress on all projects.
Facilitating implementation with other functions within the organisation as well as with
aligned agencies.

Data & Analytics:

To determine potential impact on plans as well as identify future opportunities, monitors, analyses and evaluates marketplace developments relating to:
Own and competitive developments.
Sales and supply chain performance
Consumer, Expert and Customer behaviour.

Agility

Adapts/replans to accommodate deviations / changes in market conditions by devising
and implementing new action plans, to ensure the brands, retain their competitive
advantage.

Business Leadership

To ensure that overall strategic objectives are met, carries out marketing leadership duties by:
Working within budget parameters.
Monitoring progress towards achieving objectives.
Providing input into overall planning of business.
Liaising with other functions and departments regarding issues such as distribution,
production, R&D, sales performance, etc.
Liaising with the Area/Category organisation regarding best practices, global strategies, R&D etc.
Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion and supply chain management, to build strong brands and ensure the long-term profitability of the company.

Corporate Governance

In-depth knowledge of products
Understands and abides by Haleon policies and procedures
Supports Management Monitoring
Communicates effectively with senior management, peers, marketing and other
departments
Is a respected individual with Haleon customers and staff
Use our values and expectations to drive actions and decisions, role model values and expectations
Embeds Win As One Strategic Drivers: Health in More Hands; Superior Brands; Wired for Excellence; Full Potential People

Qualifications and skillsEssential

A university degree
3-5 years Marketing experience
Sound strategic marketing skills required and financial acumen
Good communication and interpersonal skills
Growth mindset
Independent thinking
Ability to work through complexity

Preferred

BCom Hons
Demonstrated project leadership
Understanding of the complex economic and socio-political environment in SA, to successfully formulate strategies within these constraints.
Insight into and understanding of consumer, expert attitudes, behaviour and motivations.
Tsechnical knowledge with regard to medicines, diseases and available treatments within each of the relevant product categories.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.Diversity, Equity and Inclusion:At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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