Senior Manager – Performance Marketing (George)

Datafin

  • George, Western Cape
  • Permanent
  • Full-time
  • 22 days ago
ENVIRONMENT:Are you a growth-driven marketing leader with a passion for data and performance? Our Client is looking for a Head of Performance Marketing to spearhead their digital growth initiatives and lead their high-performing marketing team to new heights. This is your opportunity to shape the future of their performance marketing efforts across paid search, social, display, programmatic, and beyond. If you thrive in fast-paced environments, love leading through strategy and execution, and have a knack for numbers, they want to hear from you.DUTIES:Strategic Leadership
  • Own and execute their digital performance marketing strategy across all channels (paid search, paid social, display, affiliate, influencer, etc.).
  • Set and deliver on aggressive growth, customer acquisition, and ROI goals.
  • Lead, inspire, and grow a top-tier team of performance marketers.
  • Drive and evolve their CRM strategy, leveraging platforms like Hubspot.
Campaign Execution & Budget Ownership
  • Manage and optimize multimillion-Rand marketing budgets across all digital touchpoints.
  • Lead campaign design, implementation, A/B testing, and continuous optimization.
  • Collaborate with creative and brand teams to produce compelling, high-performing ad assets.
Analytics & Optimization
  • Build a robust test-and-learn culture focused on performance and efficiency.
  • Analyse channel attribution, conversion funnels, CAC, LTV, and other key metrics to improve performance.
  • Use data insights to fine-tune campaigns and inform broader marketing strategies.
Technology & Partnerships
  • Stay ahead of digital marketing trends, platforms, and tools.
  • Manage agency relationships and external partners to drive campaign success and innovation.
REQUIREMENTS:
  • 7+ years in performance/digital marketing, with 3+ years in a leadership role.
  • Proven track record of delivering results with large-scale budgets and multi-channel campaigns.
  • Deep expertise with Google Ads, Meta, TikTok, LinkedIn, DSPs, and CRM platforms.
  • Analytical mindset with experience in platforms like Google Analytics, Looker, or Tableau.
  • Agile, data-driven, and always experimenting.
Preferred:
  • Background in e-commerce, SaaS, fintech, or startups.
  • Experience with attribution models, marketing automation, and customer segmentation.
Education:
  • Bachelors degree in Marketing, Business, Economics, or a related field.
ATTRIBUTES:
  • Exceptional leadership, collaboration, and communication skills.

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