Senior Strategic Planner
- Johannesburg, Gauteng
- Permanent
- Full-time
- Senior planner who can lead a brand, foster great client relationships and partner with creative.
- Creating effectively lead strategies that impact both business, society and culture.
- Responsible for partnering with creative to deliver impact with modern capabilities with digital being a core skillset.
- Mentoring and growing junior planners.
- Define and understand the core target audience
- Demographic, psychographic, behavioural and attitudinal
- Apply insight to shape brand development and product platform ideation
- Ability to craft strategic platforms, communication strategies and brand positioning that allows for a leap creatively.
- Leverage data in shaping strategies
- Creative brief writing, developing messaging hierarchy.
- Stay current and connected to culture
- Trends, insight and foresight
- Be available as a strategic sounding board in working end-to-end across disciplines.
- Take part in agency pitches when called upon.
- 3-5 years of experience as a senior strategist.
- Research friendliness - understands how to apply qualitative and quantitative learning.
- Cultural voyeur - knows how to tap into pop culture.
- Critical thinking skills - analytical, creative and lateral.
- Marketing insight, in looking for actionable insights.
- Strategic provocateur, in being curious and questioning.
- Can tell and sell a story - with strong presentation and writing skills
- Can trawl for insight wide and deep - business, consumer, brand, touch points
- Digital savvy and can leverage the power of social media for insights