Senior Technology Specialist (Marketing Technology)

Outside Capital

Cape Town, Western Cape Johannesburg, Gauteng
Permanent
Full-time

1 month ago
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Job DescriptionDive into the heart of the beverage industry with our client, a frontrunner in delivering refreshing experiences to consumers worldwide. They are currently on the lookout for an innovative Senior Technology Specialist in Marketing Technology to join their dynamic team and propel their B2C marketing strategies into the future.Are you passionate about crafting unforgettable consumer experiences? Our client is searching for a Marketing Technology maestro to lead the charge in revolutionizing B2C engagements. This role is not just a job; it's a journey into the future of digital consumer interaction, blending analytics, creativity, and technology to capture hearts and minds globally.Responsibilities:

Implement consumer-centric strategies, fostering deep connections and personalized experiences across digital landscapes.
Master the art of Digital Asset Management, enhancing brand presence and streamlining content delivery.
Navigate and optimize top-tier Customer Engagement Platforms to curate meaningful consumer interactions.
Govern Content Management Systems with finesse, ensuring content resonates with and captivates the B2C audience.
Unleash the power of Marketing Automation to elevate consumer relationships and streamline operational efficiency.
Harness data analytics to extract compelling consumer insights, driving data-driven decision-making in marketing strategies.
Lead collaborative efforts with cross-functional teams, ensuring seamless integration and execution of cutting-edge Martech initiatives.
Evaluate and collaborate with Martech vendors, selecting tools that align with dynamic consumer trends and marketing objectives.
Empower the marketing team with knowledge and tools, elevating their ability to engage with consumers effectively.

Requirements:

Bachelor's degree in Marketing, Information Systems, Business Administration, or a related field.
Over 5 years of experience in the Martech realm, with a laser focus on B2C strategies and consumer engagement.
A proven track record in leveraging tools like Bynder, Salesforce Marketing Cloud, and HubSpot to transform consumer interactions.
Adept at managing various digital platforms, from DAM systems to Content Management Systems, with a knack for marketing automation.
Exceptional project management, organizational, and analytical prowess.
Superior communication skills, with an emphasis on training and leading teams in the use of Martech platforms.
Proficiency in English, both written and spoken, to articulate marketing visions and strategies clearly.

Outside Capital