BRAND MANAGER SA
- Johannesburg, Gauteng
- Permanent
- Full-time
- Brand Strategy Development:
- Responsible for defining the Brand Equity and Activation Plan to achieve the annual strategic goals (SOM, Volume, Equity, Profitability) for the allocated brands across the South Africa + Cluster
- Support the Group Brand Manager when required in developing an understanding of the South Africa + markets portfolio, its consumers, competition and trends, identifying growth potential.
- New Product & Development:
- Responsible for allocating New Product Development projects, New Launches, LEPs, etc., within the various markets across the portfolio:
- Complete the compilation of required documents, i.e. NPD project briefs; supporting documents for Business approval process/MEMO and NPD specific business cases (if required), etc
- Coordination with internal and external stakeholders, with Market NPD GBS support and Brand Group when required
- Manage and monitor new launches, analyzing and making recommendations to improve if global performance thresholds are not being met
- Brand Initiatives, Campaigns & Custodianship:
- Responsible for the development, execution and follow-up of the BTL brand communication campaigns into tangible brand initiatives and tools, collaborating with various stakeholders, including Creative Agencies, ensuring all brand communication is consistent, to strengthen brand equity and ensure alignment to brand positioning as defined by HQ Global Flagship Behaviors
- Serve as the primary custodian of the brand, ensuring its integrity and alignment across internal and external stakeholders, fostering enthusiasm and loyalty among stakeholders.
- Develop and disseminate brand knowledge to enhance understanding and engagement across the organization and implement brand training to equip team members and stakeholders (internal and external) with the necessary tools and insights to effectively represent and promote the brand
- Cross-Functional Collaboration:
- Effectively collaborate with global & local functions (HQBG, Senior Management, SI, Finance, Legal, Corporate Affairs, GIP, Trade Marketing, Sales and Customer & Consumer Trade Activation teams) to support on the implementation of brand strategies and supporting initiatives across the South Africa + Cluster; ensuring that brand guidelines, JTI marketing guidelines and legislative frameworks are adhered to when deploying assigned brand initiatives
- Monitor and Review Performance:
- Monitor performance monthly (Vol., SOM, Profitability) and brand health evaluation metrics (brand awareness, perceptions etc.) against agreed KPI's to identify key insights and opportunities within relevant markets
- Play a pivotal role in driving brand-specific research initiatives in collaboration with the Strategic Insights Manager and translate consumer insights into actionable marketing strategies that enhance brand perception and drive growth
- Supplier Management:
- Manage agency/supplier relationships on allocated projects, timelines and related budgets. Responsible for brief compilations, reverts and internal approvals. Drive the consolidation of annual performance assessments of agencies/suppliers.
- Budget Management:
- Monitor & review with the support of the Brand Associate allocated marketing spend vs. initiative allocations and AP phasing monthly, and report back to the respective Group Brand Manager.
- Tertiary Qualification (marketing-related diploma or degree)
- Minimum 3 years in brand management, marketing, or related roles in the FMCG industry.
- Tobacco-related brand management experience is an advantage, and commercial experience is valuable
- MS Office (Excel, PowerPoint and Word), Nielsen and Circana knowledge
Assessment tests
Interviews
Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.