Head of Marketing
- South Africa
- Permanent
- Full-time
- Exciting senior strategic Marketing role
- Form part of Exco, with global engagement
- Collaborate closely with the Product and Strategy team to develop Long Range Plans (LRPs). These plans should outline our marketing strategies, objectives, Product Introduction and successful launches, Brand Equity, and tactics over the next 3-5 years.
- Leverage insights from MSA's Balance Score Card and deliverables to build our marketing approach. Understand market dynamics, customer preferences, and emerging trends for vital strategic directions with the highest focus on significantly outgrowing Industry growth rate.
- As custodians of the Mahindra brand, Marketing should reinforce our brand identity across all touchpoints with consistent messaging, visual elements, and brand voice.
- Building upon CVPs across model lineups and attaining the desired saliency, recall and board affinity.
- Develop brand guidelines that empower our teams to communicate effectively while maintaining brand integrity.
- Marketing owns the process of customer insight, developing insights from deep customer connections and research into customer feedback, market research, and performance data.
- Converting insights into winning propositions and direction
- Conducting mystery shopping to evaluate the robustness of our sales pitch, customer treatment during test drives, and the overall dealership experience.
- Collaborate with Sales and After-Sales teams to address gaps and elevate customer experience.
- Explore collaborations with external partners, influencers, and industry players. These partnerships amplify our reach and enhance brand affinity.
- Identify critical events, sponsorships, and community initiatives that align with our brand values.
- Supporting CVP, After-Sales Brand Equity: Marketing is crucial in supporting different aspects of Mahindra Brands. Specifically
- Employee Value Proposition (EVP): Collaborate with HR to support them in enhancing our EVP. A strong EVP attracts and retains top talent, reinforcing our brand as an employer of choice.
- Brand Equity with Existing Customers: Work closely with After-Sales to support them in enhancing and nurturing brand loyalty among Mahindra customers. Strengthening this relationship contributes to long-term success.
- Craft, implement and monitor strategies for all Marketing agencies, including Digital, Advertising, Communications (PR) and Creative
- To track the brand equity through independent agency to understand" Brand" in a nutshell from the customer perspective. This shall help to improve/modify the brand communication to the market to achieve the desired brand positioning.
- To improve volumes and market share of the brand by organizing BTL/ATL activities This leads to creation of brand awareness, walk-ins and highlights product advantages.
- New variants development by understanding the competitor product analysis, competition tracking and market analysis.
- Must Have : Bachelor's degree in marketing, engineering or related field.
- Good to have : MBA desirable
- 12-15 years in a relevant senior position with experience in Sales & Marketing handling. Exposure to customer care and product development is another plus.
- Strong leadership skills
- Automotive; Retail OR FMCG background is a must
- Experience running successful marketing campaigns
- Exposure in managing CRM
- Very strong experience of digital marketing
- must be able to work in multicultural environment
- A permanent position with opportunities for professional growth.
- A supportive and collaborative working environment.