Campaign Manager

Liham Consulting

Johannesburg, Gauteng
Permanent
Full-time

20 days ago

Job Description

Collaborate with Cross & Upsell, Retention, and Channel teams to allocate merchants and avoid overlap.

Ensure targeting aligns with account ownership structures and portfolio segmentation.

Campaign Strategy & Planning

Collaborating with Customer Success, Product, and Data teams to define campaign objectives.

Selecting target merchant segments based on product gaps, lifecycle stage, or risk indicators.

Performance Tracking

Monitoring campaign engagement, conversions, and merchant.

Identifying gaps in offer fit, messaging, or targeting and adjust as needed.

Tracking leading and lagging indicators to evaluate commercial impact and customer outcomes.

Campaign Execution

Coordinating multi-channel campaigns (phone, email, SMS, digital) with internal teams.

Briefing Cross & Upsell Consultants and Customer Success teams on campaign objectives and messaging.

Offer Suitability & Fit Assessment

Post-campaign, assess whether the offer met merchant needs and drove intended outcomes.

Collecting qualitative and quantitative feedback from merchants and internal teams.

Recommending refinements to product bundling, pricing, or future campaign targeting.

Qualification & skillsDiploma/Degree qualificationMinimum of 3 years working experienceMust come from Financial services backgroundMust be Campaign Design & Planning competentMust have Project Management experienceSuitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful.

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