Marketing Manager

• Development of the annual marketing strategy and budget:
• Compile a comprehensive marketing strategy in line with Company objectives and research results on an annual basis.
• Compile the marketing budget in line with annual marketing strategy.
• Manage the execution of the marketing strategy daily.
• Manage and control the marketing budget and expenditure in line with marketing activities.
• Manage the marketing team and outsourced marketing suppliers
• Development and implementation of the Company's brand strategy and advertising plan:
• Coordinate the creative campaigns developed for the brand, Centre and event/promotion specific campaigns and manage the creative and production process.
• Report and measure effectiveness of marketing campaigns and analytical data derived from marketing activities
• Determine the preferred media and tools to use in the advertising strategy and initiate all media planning and booking.
• Act as the primary brand custodian for each shopping Centre.
• Management of marketing department and administration.
• Ensure all marketing assets are systematically maintained and registered.
• Hold a formal monthly marketing meeting with the property team and ensure minutes are accurate and recorded.
• Filing and maintenance of all records relating to marketing of Shopping Centres.
• Planning and implementation of promotions and events:
• Sustain the brand awareness levels of the Shopping Centres through ongoing annual, seasonal, weekly events and promotions as set in the marketing strategy.
• Conceptualize events/promotions in line with marketing strategy and objectives and oversee the event team's implementation the plan.
• Ensure efforts to secure sponsorships to enhance event spend wherever possible.
• Ensure that events are successful in building the brand, increasing quality foot traffic, driving turnover and extending dwell times.
• Drive the digital and social media strategy for the Shopping Centres:
• Implement the digital/social media strategy as detailed in the marketing strategy.
• Ensure all engagement across digital platforms is aligned to the brand principles and always follows the good practice guidelines.
• Manage social media (Instagram, Twitter and Facebook)
• Implement workable strategies to improve mobile app and engagement platforms
• Manage website redevelopment and improvement.
• Media relations, public relations and publicity:
• Development of a PR strategy in line with the approved marketing plan and strategy.
• Oversee PR outputs to ensure ongoing efforts to secure publicity to maximize exposure for the Centre.
• Regular development and dissemination of press releases to targeted media.
• Regular meetings with key journalists and/or media contacts to build relationships.
• Establishing key media contact details.
• Develop and implement an effective crises communication management plan and ensure all management role players are trained effectively as detailed by the plan.
• CSI program:
• Development of CSI strategy in line with marketing plan and marketing strategy.
• Implementing the Centers CSI strategy.
• Implementation of all CSI events as determined by partnerships or the strategy.
• Ensure the effective implementation of a formal tenant relationship plan in line with the strategy.
• Implement the tenant induction process and effectively offer marketing support and promotion of all new stores opening in the Centre.
• Initiate tenant training, workshops and service audits where required and implementation of an awards program if part of strategy.
• Ensure effective communication plan including regular tenant newsletters and updates - digital and direct.
• Meet with regional retail contacts and majors regularly to share strategy information, gain retail trend information and encourage collaborative partnerships.
• Monthly Portfolio Reports:
• Submission of detailed monthly report for the portfolio
• Research:
• To implement a research strategy as required and oversee the appointed service provider.
• To facilitate focus groups as may be required to gather information.
• To implement surveys digitally or direct as information gathering tools as needed.

• Strategic, out of the box thinker, capable of developing an overall marketing plan and overseeing the execution of that plan.
• Professional reputation; strong industry credibility.
• Proven effective management experience.
• Excellent self-starter with strong and independent work ethic; project oriented, results-driven, problem solver.
• Well-organized; excellent attention to detail.
• Proficient in Microsoft Word, Excel, Office, Power Point, Canva &

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