Diabetes Brand Manager

• You will be responsible for developing robust marketing insights for the Brand Plan with a patient-centric focus.
• You will be responsible for maintaining an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
• You will develop portfolio for the relevant therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
• You will be responsible for leading the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM.
• You will be responsible for managing the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
• You will advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams.
• You will effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).
• You will be responsible for actively ensuring flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution.
• You will be responsible for leading digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues, competitive positioning, and market dynamics.
• You will liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.
• You will be responsible for providing product training and role play sessions to the sales team to enhance product knowledge and effective selling.
• You will be responsible for cross-functional collaboration with sales, regulatory, market access, finance, business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.
• You will be responsible for supporting the product listing with institutions (government and private hospitals).

• Good interpersonal, presentation and cross functional skills.
• Work under pressure, must be able to multi task, focussing on multiple tasks, and still deliver accurate result
• Being able to work independently and be very good at time management
• Strong analytical, influencing, and strategic thinking skills.
• Strong competency and acumen in business and marketing.
• Proven experience in developing and implementing robust, effective integrated brand plans.
• Ability to generate good insights for synthesizing robust marketing strategies.
• Effective cross-functional team player, with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives.
• Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
• Familiarity with the pharmaceutical industry business, policies, and procedures.
• Strong patient centricity, empathy and understanding of customer's needs in developing tailored marketing initiatives, communication messages and materials.
• Beneficial: Experience in Diabetes, very good Endocrinology relationships

MNA Recruitment