Merchant | Go-To-Market Co-ordinator

• Oversee the administration of the marketing function across the Lesaka Merchant Division, including managing licenses, stock, supplier contracts, invoicing, and payment processes.
• Monitor and reconcile marketing expenditure in line with the allocated budget; provide regular financial reporting.
• Implement and manage internal and external marketing workflows and processes to ensure operational efficiency.
• Provide general support to the marketing, operations, and growth teams in executing campaigns and initiatives.
• Ensure compliance with relevant regulations (e.g., PCI, CPA, POPIA) across all marketing activities.

• Manage relationships with key suppliers to ensure timely delivery, quality control, and cost-effectiveness in line with brand standards.
• Handle procurement, stock control, and distribution of marketing materials and collateral.
• Oversee the production process of marketing materials, from concept to delivery.

• Coordinate and execute marketing campaigns across digital, event, and partner channels.
• Support the development and execution of internal initiatives and go-to-market strategies.
• Plan, manage, and execute brand activations, exhibitions, conferences, and other events.
• Track performance of all marketing campaigns, providing insights and post-campaign reports.

• Develop and maintain content calendars and communication plans aligned to marketing strategies and briefs.
• Create, build, and distribute marketing and transactional email campaigns (e.g., via Rocketseed), ensuring timely execution.
• Monitor engagement, reach, and performance of all communication campaigns and compile monthly reports.
• Assist in content creation, copywriting, and asset briefing for internal and external marketing use.

• Contribute to creative brainstorming and concept development for marketing projects.
• Prepare detailed creative briefs; manage review processes including stakeholder approvals and quality control.
• Ensure all marketing materials adhere to brand CI and are updated, relevant, and consistent.

• Maintain an up-to-date understanding of the Lesaka Merchant Divisions product offerings and assist in creating supporting marketing collateral.
• Provide marketing support for internal growth teams, channel partners, and external stakeholders through collateral packs and event coordination.
• Collaborate with external partners to develop marketing strategies and initiatives that drive lead generation and sales.

• Assist in planning and executing digital sales and referral campaigns across the adumo group.

• Execute weekly marketing emailers for Retail Capital (high-ticket and low-ticket), aligned to sales goals and marketing plans.
• Collaborate with the marketing team and external partners to develop campaign ideas and content.
• Report on campaign performance and assist in content creation and design for digital communications (mainly mailers, WhatsApp broadcasts and Memes).

• Drive customer acquisition by coordinating and executing GTM strategies and growth initiatives.
• Plan and manage marketing campaigns, content development, and referral campaigns to support business objectives.

• 6+ years marketing and / or operations experience.

• Action orientated
• Creative and Innovative
• Customer Focus
• Ability to motivate others to get results
• Ability to work cross functional
• Flexibility
• Observe and apply company values
• Team Player
• Proactive
• Target driven
• Self-starter
• Motivated
• Attention to detail & quality driven
• Assertive
• Energetic

• Degree or Diploma (NQF Level 7) in the field of Communications, Public Relations, Marketing, Journalism or related discipline.

• Head of Go-to-Market

• Marketing, Growth

• Johannesburg, Bryanston (Work from office)

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