Area Marketing Manager
- Cape Town, Western Cape
- Permanent
- Full-time
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Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESSJob DescriptionReporting to the Cluster Director of Sales & Marketing, the role of the Area Marketing Manager involves orchestrating, developing, and implementing marketing and communication strategies. These strategies are tailored to meet the external and internal requirements of our 3 hotels: Pullman Cape Town, Movenpick Windhoek & Mercure Windhoek. Each is distinct in style and ranges from 4 to 5 stars, thus requiring a nuanced approach that respects their individuality and brand essence. Additionally, the Area Marketing Manager will oversee the following primary responsibilities.Marketing strategy
- Working closely with RGM and all hotel GMs / HMs by developing marketing strategies that effectively market the organization and educate the public in terms of brand recognition, and loyalty, and maximizing the organization's profitability.
- Managing the financial joint budget and forecast for all marketing activities
- Establishing and implementing the hotel's annual advertising plan for offline and online channels
- Creating storytelling campaigns with strong "go-to-market" strategies for key activities for theme nights, seasonal campaigns, and ad hoc actions.
- Executing and analyzing results of marketing campaigns and advertisements.
- Close corporation with Sales & Revenue departments to maximize growth by securing business. As well as the rest of the hotel departments (F&B, Housekeeping, Engineering, T&C, Security, Administration, and Spa) and form better day-to-day relationships.
- Work closely with the Regional Head of Marketing and Head of Communication to optimize the maximum leverage of brand-initiated marketing and communication programs
- Be the strategic business leader in brand compliance, brand communications and brand custodian in every sense by protecting the brand and owners’ reputation
- stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.
- Supervise and create content creations for social media platforms that would support strategy monitored by cluster digital marketing
- Manage relationships with local content creators to guarantee qualitative content respecting brand DNA
- Organizing creative photo shoots for people's profiles, food as well and landscape photos in line with the brand standards for all the properties
- Ensuring all events are planned to capture the attention of the intended audience and the media.
- Managing the production of each event, ensuring all appropriate sponsorships are achieved and all details are managed in a creative, timely and cost-efficient manner
- Update press release
- Developing and implementing communications and media strategies that successfully deliver information and key messages to the public for all 7 hotels, depending on the facilities and services such as Rooms, F&B, MICE, and Spa
- Recommend techniques to improve the company’s and outlets' public image.
- Serve as point of contact for press trips or influencer trips
- Structuring and sending out new announcements via press releases, articles, Q&As, and interviews.
- Developing and maintaining fruitful partnerships and effective relationships with key reporters, editors, media influencers, and press representatives.
- Proven experience (5+ years) in a marketing management role, preferably in a relevant industry
- Minimum metric (grade 12)
- Strong leadership skills with the ability to motivate and guide a marketing team
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong project management skills with the ability to manage multiple projects simultaneously
- Experience in developing and executing successful digital marketing strategies
- Strong customer focus with a deep understanding of market dynamics and consumer behavior