Channel Representative -Benoni Bakery

RCL Foods

  • Benoni, Gauteng
  • Permanent
  • Full-time
  • 9 days ago
Closing Date 2025/09/05
Reference Number RCL250826-1
Company RCL Foods
Job Title Channel Representative -Benoni Bakery
Functions ICSE
Job Type Classification Permanent
Location - Town / City Benoni
Location - Province Gauteng
Location - Country South Africa
Job DescriptionRCL FOODS is currently looking for a talented and organized Channel Representative to join our team to be based at our Benoni Bakery. The Channel Representative will report to the Regional Sales Manager. The role requires an experienced Channel Representative who is diligent, organized, and self-motivated. The successful Channel Representative will be responsible to address regular operational needs of customers and drive sales performance.
Minimum RequirementsMatric/Grade 12Diploma/Degree in Sales or MarketingValid Driver’s License (Code 10) with PDP3 to 5 years relevant experienceKnowledge and Skills Required1. Knowledge· Organisational / business unit processes· The sector and its offerings· Sales planning· Meeting sales goals· Coaching· Audit and compliance· Recent laws and regulations2. Skills· Verbal and written communication· Computer literacy· Report writing· Interpersonal· Logical thinking· Analytical thinking· Decision making· Presentation and facilitation· Negotiation· Organizational awareness· InfluenceDuties & Responsibilities1. Ensure efficient and cost-effective product distribution· Ensure driver teams deliver according to mapped and optimised routes· Ensure all new and old customers are plotted on the GPS system· Ensure orders are geared towards improving truck utilisation and loaves/km· Ensure delivery teams invoices correspond with loading list before vehicle leaves bakery2. Ensure balancing of orders placed, delivered and returned· Monitor driver orders for informal trade customers daily· Monitor and track returns daily· Craft and action plans to drastically improve returns3. Submit sales figures from drivers daily· Ensure driver teams’ sales are in line with sales targets· Source and distribute of key trade intelligence· Provide actionable plans for improvements and combating competitor activities4. Ensure the capturing and allocation of all customer details· Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts5. Ensure driver competency and delivery time management· Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence· Employ efficient route riding system to see all customers within each month· Evaluate on-the-job performance, and provide training on shortfalls identified6. Monitor Trade Prices· Submit weekly price surveys for informal trade customers· Monitor RSP’s and execute pricing strategy, policy and mandate7. Build long standing relationship with customers· Increase sales volume and market share in General Trade stores· Develop a strategy with Informal Sales Representative to gain new business· Handle customer complaints and queries· Ensure merchandising to the company’s standards· Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions· Ensure the customer needs are met within a viable business framework· Provide a link between customers and drivers for a seamless transition of products· Provide key trade intel and address regular customer service requirements

RCL Foods