Mid-Weight Conceptual Digital Copywriter

Johannesburg, Gauteng
Permanent
Full-time

1 month ago

About the job Mid-Weight Conceptual Digital CopywriterOgilvy One is the digital heart of Ogilvy South Africa - where bold ideas, sharp storytelling, and smart strategy come together to create work that connects.We specialise in building meaningful relationships between brands and people across every touchpoint, blending creativity with data-driven thinking to drive engagement, loyalty, and real impact. From scroll-stopping social to full-funnel campaigns, we turn insights into ideas that make brands matter in the moments that count.We are looking for a:Mid-weight Conceptual Digital CopywriterWere looking for a Mid-weight Conceptual Copywriter with a storytellers instinct and a love for digital culture.You'll be partnering with an Art Director to craft ideas that live natively on social platforms, spark conversation, and cut through in scroll-first environments. From reactive moments to full-funnel brand campaigns, your work will turn insights into compelling, creative narratives that feel fresh, relevant, and rooted in the way people engage online.You know how to write with purpose, shape ideas into channel-specific executions, and keep brand stories consistent across platforms. You thrive in creative collaboration, can sell an idea in a few words, and always look for ways to push an idea further without losing its simplicity.Responsibilities

Ideate and develop strong, story-driven creative concepts tailored for digital and social media channels - short-form, long-form, static, motion, and everything in between.
Write sharp, engaging copy that reflects the tone of each brand while adapting seamlessly to different platforms and audiences.
Collaborate with designers, strategists, and producers to bring integrated campaign ideas to life, from pitch to final delivery.
Craft narratives and messaging frameworks that guide the creative across different parts of the customer journey
Stay plugged into platform trends, creator culture, and audience behaviour to inform culturally relevant and timely work.
Contribute to creative workshops, brainstorms, and internal reviews with a clear, compelling voice and a collaborative mindset.
Present ideas and copy to internal teams and clients with confidence, clarity, and creative passion.
Work quickly and efficiently within fast-moving timelines, without sacrificing craft or attention to detail.

Skills & Experience

3-5 years of hands-on experience crafting engaging copy for social-first campaigns, integrated brand activations, and always-on digital content. Portfolio should demonstrate a blend of big ideas and tactical execution that drives engagement, shares, and action.
Exceptional storytelling and conceptual writing skills, with a strong grasp of how to adapt narratives across different digital and social channels from TikTok and Instagram to YouTube and emerging formats.
Able to shift tone and voice depending on brand, audience, and platform, while keeping the core idea consistent and impactful.
Deep understanding of culture, content, and context, with the ability to create work that feels relevant, resonant, and creatively brave.
Collaborative and agile by nature, with a love for creative problem-solving in fast-moving environments. You thrive in team settings whether bouncing ideas in a brainstorm or shaping work in feedback loops with clients and partners.
Digitally curious and socially native, with a finger on the pulse of platform updates, new formats, and what's breaking through the noise. You bring fresh thinking to briefs and always look for ways to push ideas a little further.
Strong collaboration skills and proactive.
Financial experience is a plus, especially if you know how to balance creative flair with compliance considerations.

Offer

Full-time, hybrid work setup.
Work on both local and global brands.
Competitive salary and comprehensive benefits.
Emphasis on ongoing learning, career development, and a collaborative culture that values creativity and impact.

Ogilvy

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