Digital Marketing Manager
The Good Human (Pty)Ltd
- Cape Town, Western Cape
- Permanent
- Full-time
- In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools
- Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media)
- Research and benchmark trends in digital marketing to ensure Sun International’s online presence remains progressive, reflective of the brand and a leader in the industry
- Drive innovation and development in the digital space
- Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels
- Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
- Plan various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns
- Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth
- Project manage and monitor resource requirements for the development and amendment to technology and dashboards
- Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
- Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
- Shared accountability for developing and managing the budget and expense management for the function
- Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
- Develop and coach “the company's” high-performing digital marketing talent
- Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing
- Mentor property marketing teams and collaborate with the inhouse creative agency to implement ‘always on’ and campaign strategies
- Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing
- 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field
- 10 years experience in integrated digital marketing including 5 years at a management level.
- Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
- Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
- Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
- Experience working in ambiguous environment on complex, large-scale, time-critical projects.
- Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
- Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.