Digital Marketing Specialist Bellville Cape TownOur Manufacturing Client in Bellville is looking for a Digital Marketing Specialist / Manager with 3-5 year’s experience. You will develop, implement, track and optimize the digital marketing campaigns across all digital channels. Directing and coordinating marketing activities to influence customers to choose our services over those of competitors.Salary Negotiable plus benefitsRequirementsBachelor’s degree in marketing or relevant field.A minimum of 3 to 5 year’s experience in a digital marketing position.In-depth knowledge of various social media platforms, best practices, and website analytics.Google Ad Campaign ExperiencePPC campaign and trends experienceUp-to-date on the latest trends and technologies in digital marketing.ResponsibilitiesDevelop a social media strategy using all relevant platforms to reach target audience.Produce valuable and engaging content for the website that attracts and converts target groupsDevelop strategies and tactics to get the word out about the company and drive qualified trafficCreate valuable and appealing content that attracts and converts target groupsPrepare and observe the marketing budget on a quarterly and annual basis and allocate fundsPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsMeasure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceFROGG Recruitment
