Senior SEO Strategist
- Cape Town, Western Cape
- Permanent
- Full-time
EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eye care businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape.With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce.Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment.About the Role
We are hiring a highly skilled and strategic SEO Specialist with deep technical knowledge and a strong understanding of full-scale SEO implementation. This role will focus on designing and executing complex SEO strategies, managing high-value client accounts, and mentoring junior team members.This role is ideal for someone with a passion for technical SEO, data interpretation, and digital innovation.Key ResponsibilitiesSEO Strategy and ExecutionDevelop and manage advanced SEO strategies across multiple client websitesConduct technical audits and implement fixes (Core Web Vitals, structured data, JavaScript SEO, crawl optimization, mobile-first indexing)Collaborate with developers, designers, and marketing teams to implement SEO best practicesStay updated on algorithm changes and emerging SEO trends, including AI-driven optimization and voice/visual searchClient and Stakeholder EngagementAct as the lead SEO strategist for high-value clientsPresent strategies, recommendations, and performance reports clearly and confidentlyReport on SEO performance, KPIs, and ROI to both internal and external stakeholdersTeam Collaboration and LeadershipMentor junior SEO team membersShare knowledge and best practices across the marketing teamManage multiple SEO projects, ensuring quality and timely deliveryWhat We Are Looking ForTechnical ExpertiseStrong technical SEO skills including site architecture, Core Web Vitals, structured data, hreflang, and crawl efficiencyProficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and othersExperience with large-scale site migrations and enterprise-level SEO implementationsUnderstanding of on-page and off-page SEO, AI-powered SEO, and entity-based optimizationAnalytical ThinkingStrong skills in keyword research, SEO forecasting, and competitive analysisAbility to draw insights from data to refine SEO strategyCommunication and CollaborationAbility to explain technical SEO concepts to non-technical stakeholdersDetail-oriented, highly organized, and comfortable working across multiple teamsAble to manage priorities in a fast-paced, fully remote environmentRequired Experience7 to 10+ years of SEO experience, ideally in an agency or enterprise environmentProven success leading SEO strategies for large brands or complex portfoliosExperience mentoring team members and working with cross-functional teamsWork Requirements100% remote, work-from-homeSchedule: Monday to Friday, 8:00 AM to 4:00 PM Eastern TimeMust have:Personal computer and dual monitors (recommended)Reliable high-speed internetQuiet, professional workspaceBackup power supply if applicableOur Core ValuesGreat Collaborator: You are helpful, fun to work with, and always looking to add valueAlways Learning: You are curious, proactive, and focused on self-improvementDriven to Improve: You view every challenge as an opportunity to test, learn, and growClient Focused: You prioritize delivering measurable value to our clientsWhat We Value
We value clear communication, independent execution, and sound judgment. You will be trusted to manage your projects without micromanagement. We expect team members to ask good questions, own their work, and bring thoughtful energy to everything they do.How to Apply
If you thrive in a collaborative, fast-paced environment and want to make a measurable impact in the eye care space, wed love to hear from you.Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time. We appreciate your interest in EyeCarePro.