PR and Corporate Marketing Specialist
- Johannesburg, Gauteng
- Permanent
- Full-time
This role combines leadership, collaboration, and execution overseeing a talented marketing team, driving cross-functional initiatives, and managing the marketing budget to ensure efficient and effective spend.
The ideal candidate will be a proactive communicator, a skilled project leader, and a data-driven decision-maker who thrives in a fast-paced environment.As a Part Leader (working with and reporting to Marketing Management)
- Manage Brand Corporate Marketing regarding PR, Social and offline brand activities
- Lead and manage the marketing team, providing strategic direction, coaching, and performance management.
- Act as a core member of the cross-functional leadership group, collaborating with Sales, Product, and Customer Success to align marketing strategies with company-wide goals.
- Drive the development and execution of integrated marketing campaigns that build brand awareness and generate qualified leads.
- Serve as a strategic advisor to senior leadership, offering insights based on market trends, competitive landscape, and campaign performance.
- Budget Management and plan monitoring and management for each BU marketers
- Own and manage the marketing budget — including forecasting, tracking, and optimizing spend across channels and campaigns.
- Work with finance and executive leadership to align budgeting decisions with company growth targets.
- Analyse the cost-effectiveness of marketing initiatives and reallocate resources as needed to maximize impact.
- Develop and execute comprehensive traditional, digital, social media, and email marketing strategies to inform customers.
- Produce and organize promotional events or activities to enhance brand visibility and market engagement.
- Conduct thorough market research and analysis to track trends, measure brand awareness, and monitor competitive actions.
- Manage the marketing budget and ensure that marketing activities align with our financial constraints.
- Tertiary qualification in Marketing, Journalism and / or Communications
- 7 - 10+ years related experience
- Solid knowledge of Google Analytics, Google Ads campaigns, SEO/SEM strategies, Microsoft Excel and PowerPoint.
- Experience working in a fast paced environment
- Good knowledge of marketing, sales and general warehouse procedures
- Proven track record in customer relations
- MS Office Suite at an advanced level.
- Ability to use database for recording and reporting
- Ability to understand and operate custom-built company systems
- Possession of a reliable vehicle and a valid driver’s license