Measurement Marketing Manager

Stellenbosch, Western Cape
Permanent
Full-time

2 hours ago

Purpose StatementThe Measurement Marketing Manager is a data-driven expert who will be responsible for architecting and implementing robust measurement frameworks, processes, and technology solutions that empower Capitec Bank to track, analyse, and optimise marketing effectiveness across both Business and Retail Banking. With a sharp focus on conversion tracking, attribution modelling, and marketing ROI optimisation, the Measurement Lead plays a crucial role in ensuring data-led marketing strategies drive business growth and client impact.Education (Minimum)

A relevant degree in Digital Marketing or Marketing
Grade 12 National Certificate / Vocational

Education (Ideal or Preferred)Knowledge and Experience

7+ years of experience in digital marketing, marketing measurement, analytics, or growth marketing
Strong expertise in Google Analytics (GA4), Google Tag Manager, AppsFlyer, or similar platforms.
Proficiency in BI tools like Tableau, Power BI, Looker, or equivalent.
Experience with customer data platforms (CDPs) and marketing automation tools (Salesforce Marketing Cloud, HubSpot, etc.).

Skills

Analytical Skills
Communications Skills
Problem solving skills
SQL Skills

Additional Information

Clear criminal and credit record

Capitec Bank

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