Senior Marketing Coordinator (CPT Hybrid)

Cape Town, Western Cape
Permanent
Full-time

1 month ago

Senior Marketing Coordinator (CPT Hybrid) Media/Marketing/Sales
Cape Town - Western Cape - South AfricaENVIRONMENT:A leading Academic Service Provider seeks to fill the dynamic role of a Senior Marketing Coordinator who will implement channel marketing strategies to achieve business objectives while measuring & optimizing marketing ROI across various channels. You will also define and communicate go-to-market frameworks, coordinate and manage events & product launches while collaborating with the Marketing team to develop and execute creative campaigns and promotional projects across various channels. You will require a suitable Marketing/Commercial Degree with 5 years of work experience in Marketing or Brand Management, with B2B and channel experience preferred & proficiency in Google Suite, Monday.com, Project Management platforms, and CMS tools.DUTIES:

Marketing Strategy Execution: Implement channel marketing strategies to achieve business objectives.
ROI Management: Measure and optimize marketing ROI across various channels.
Demand Generation & Sales Support: Drive demand generation through channel marketing and support sales teams in reaching revenue targets.
Event Coordination: Plan and execute marketing events, product launches, and conferences.
Stakeholder Management: Build and maintain relationships with key stakeholders to ensure alignment with channel marketing initiatives.
Customer Relationship Management: Oversee CRM activities to nurture customer relationships and boost engagement.

Role Outputs:Strategy & Market Awareness: Develop and implement channel strategies for target markets, ensuring customer awareness and maximizing ROI. Monitor industry trends and competitor activities to adjust strategies as needed.Go-to-Market Alignment: Define and communicate go-to-market frameworks to align sales, marketing, and product development with business objectives.Project Management: Collaborate with the Marketing team to develop and execute creative campaigns and promotional projects across various channels.Event & Product Launch Management: Coordinate and manage events, product launches, and conferences, defining success metrics and executing effective promotional strategies.Branding & Marketing Collateral: Implement branding direction, positioning, and marketing material procurement. Review and distribute collateral.CRM & E-commerce Management: Manage CRM systems and e-commerce platforms, focusing on product descriptions and reviews to optimize ROI.Email & Database Management: Coordinate email campaigns, manage emailer databases, and update product meta-data for retailer distribution.Digital Content Management: Work with the Digital Lead to develop content for digital platforms, including copywriting for social media, websites, and email campaigns.UX/UI & Web Strategy: Collaborate with team to implement UX/UI strategies to enhance user experience across digital platforms.ROI Measurement & Analysis: Measure and optimize ROI across all marketing channels, including events, emailers, webinars, and podcasts.REQUIREMENTS:Qualifications

Relevant Degree (e.g., Commercial or Marketing Degree)

Experience/Skills -

At least 5 years of experience in Marketing or Brand Management, with B2B and channel experience preferred.
Proven expertise across the marketing mix.
Successful track record in a similar or related role.
Proficient in Google Suite, Monday.com, Project Management platforms, and CMS tools.
Strategic & Market Planning: Develop and execute go-to-market strategies with attention to detail.
Integrated Marketing: Understand integrated marketing and create compelling value propositions.
Customer Service: Focused on delivering exceptional customer service.

ATTRIBUTES:Problem Solving: Provide creative, cost-effective solutions under pressure.Communication: Strong verbal, written, and presentation skills.Interpersonal & Teamwork: Collaborative, flexible, innovative, and proactive team player.Analytical Skills: Strong ability to analyse data for informed decision-making.Adaptability & Time Management: Capable of working under pressure, meeting deadlines, and remaining flexible.Apply for this Job

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