Marketing Specialist (SEO/Digital)

Ntice Sourcing Solutions

Ballito, KwaZulu-Natal
Permanent
Full-time

2 months ago
Apply easily

Job DescriptionNtice Sourcing Solutions an established recruitment company based in Ballito, is currently seeking a dynamic Marketing Specialist to spearhead their marketing endeavors. This is a vital role in the business where there is a strong emphasis on enhancing digital engagement, orchestrating targeted paid campaigns to bolster clientele acquisition, and implementing traditional marketing strategies. To be considered for this position, candidates must exhibit a creative flair, possess adeptness in crafting compelling content, and demonstrate a meticulous attention to detail.Key Duties:

Traditional Marketing:

Designing company marketing material such as: brochures, mailers, case studies, website graphics, social media posts, articles, whitepapers, e-books, graphics for PowerPoint presentations, infographics, and videos
Website:

Updating the company website using WordPress
Optimising website for organic SEO growth
Writing articles for the Newsroom
Writing case studies for the Success Stories page
Social Media:

Setting up a posting schedule that covers Facebook, LinkedIn, and Twitter.
Optimising posts for organic SEO growth
Responding to queries coming in to our social media accounts in a timely manner.
Ensuring content and posts are driving business growth.
Steering paid campaigns on social media
Email campaigns:

Setting up an email marketing schedule
Creation of content for promotional emails with Directors
Developing and executing outbound email outreach campaigns (Mailchimp and CRM system)
Inbound Sales:

Handling inbound sales inquiries from the website, social media and CRM
Scheduling appointments for online presentations or call backs for the NSM.
Setting up campaigns in CRM system
Sourcing numbers for new connections in CRM system for NSM
Paid Google Campaigns:

Working in conjunction with our partner to drive the SEO campaigns utilizing Google Analytics.

Requirements:

Tertiary qualification in Marketing with a least 1 to 3 year's work experience in marketing
Resides in a conveniently commutable vicinity to Ballito.
Knowledge of Google Analytics and SEO strategies to optimize campaign performance.
Creative nature with proficiency in tools to create traditional and digital marketing material.
Familiarity with WordPress and content management systems.
Excellent writing and editing abilities to create engaging and persuasive content such as blogs, articles, brochures and case studies.
Ability to create videos - nice to have.
Demonstrated experience in managing email campaigns.
Effective communication skills for responding to inquiries and coordinating with stakeholders.
Proactive and self-motivated with the ability to work independently and as part of a team.

Ntice Sourcing Solutions