Marketing Manager (OEM Business Environment)

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A postgraduate qualification (e.g., MBA or CIM certification) is an advantage.
• 5-7 years of experience in marketing, with a minimum of 2 years in a managerial or supervisory role.
• Experience in an OEM, industrial, or B2B technical environment is strongly preferred.
• Demonstrated ability to influence and collaborate with cross-functional teams, even without direct authority.
• Strong presentation skills, both in-person and virtually.
• Proven ability to build and manage relationships with internal and external stakeholders.

• Lead and develop a marketing team, which may include subordinates such as graphic designers, content creators, and digital marketing staff, both in-house and outsourced.
• Set clear performance objectives and KPIs; conduct regular performance reviews and provide mentorship.
• Coordinate cross-functional collaboration with product, sales, and technical teams.

• Maintain and enhance brand identity, ensuring consistency across all marketing materials and communication channels.
• Act as brand custodian to enforce brand guidelines internally and with external partners or distributors.

• Develop and execute an annual marketing plan aligned with overall business objectives and sales targets.
• Manage the marketing budget and allocate resources effectively across campaigns and initiatives.
• Monitor and report on ROI for all marketing activities and campaigns.

• Create and maintain marketing collateral such as brochures, datasheets, product guides, case studies, and sales kits.
• Work closely with product managers and engineers to translate technical features into customer-focused value propositions.
• Support new product launches with comprehensive go-to-market strategies and supporting materials.

• Oversee digital marketing efforts, including website content management, SEO/SEM, email marketing, and paid advertising.
• Manage social media presence on platforms such as LinkedIn, YouTube, and other industry-relevant channels.
• Analyse digital marketing performance metrics and optimise campaigns accordingly.

• Plan and coordinate participation in trade shows, industry conferences, and customer-facing events.
• Develop event strategies that support lead generation and brand positioning goals.

• Manage public relations and media interactions, including drafting press releases and editorial content.
• Support internal communication to ensure alignment across teams on brand messaging and product positioning.

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