Marketing Specialist

Cape Town, Western Cape
Permanent
Full-time

9 days ago
Apply easily

About KeenAt Keen, we don't just deliver services we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales.We're not a legacy agency. We're a partner in growth and that's where you come in.About the RoleWe’re hiring a Brand Marketing Manager to lead the planning, execution, and optimization of brand marketing for one of our client’s in the e-commerce/consumer products space. You’ll own the marketing calendar, manage campaigns and partnerships, oversee creative alignment, and ensure the brand’s presence is consistent and engaging across all channels.This role is perfect for someone with strong organizational skills, an eye for brand consistency, and the ability to manage multiple projects in a fast-paced, creative environment.What You’ll Do

Own and manage the marketing calendar across all channels, ensuring campaigns, product launches, blogs, website updates, and content go live on time and on brand
Brief and manage creative partners, social media teams, and photographers/UGC creators, providing clear direction and deadlines
Review and approve all creative assets, including social media content, website banners, email graphics, and paid ads
Manage partnerships and influencer collaborations, integrating content into campaign plans
Update Shopify homepage banners, product listings, collections, and campaign landing pages to align with the marketing calendar
Monitor performance metrics across social, email, blog, and partnerships; report on results with actionable recommendations
Liaise with Customer Service to maintain brand voice, share campaign updates, and gather customer insights for marketing use
Ensure all marketing output meets brand standards for voice, tone, and visual identity
Manage the the Social Media/Content creator on the account who is also part of Keen

RequirementsWhat We’re Looking For

3–5 years’ experience in a DTC or consumer brand marketing role (wellness, beauty, lifestyle, or accessories preferred)
Proven track record managing marketing calendars, partnerships, and multi-channel campaigns
Strong copywriting and editing skills with experience shaping brand voice
Skilled at coordinating across creative, paid, customer experience, and partnerships teams
Shopify experience (updating content and managing product pages)
Familiarity with tools like Klaviyo, Canva/Adobe Creative Suite, Notion, Trello, Google Sheets, Slack, and Google Drive
Highly organized, deadline-driven, and adaptable in a fast-moving environment
Comfortable collaborating across timezones with teams in the U.S.

BenefitsWhat’s In It for You

Flexible remote work with the opportunity to collaborate with global teams
Partner with high-growth consumer brands in the DTC space
Competitive pay with opportunities for advancement
Birthday leave + professional development budget
Join a creative, collaborative environment where your work has visible impact

Keen