Marketing Manager

Gauteng Kensington, Cape Town
Permanent
Full-time

23 hours ago

It's fun to work in a company where people truly BELIEVE in what they're doing!The Hypermarkets are seeking a dynamic and results-driven Marketing Manager to support our marketing efforts and drive customer engagement across all platforms. The ideal candidate will play a key role in creating and executing strategic marketing campaigns to promote our PnP Hypermarket brand, increase market share, and enhance customer awareness of our products and promotions. The individual will drive trade promotions, promotional activations, build a trade calendar and be responsible to execute and deliver POS and signage in stores including revamps.
Develop, plan, and execute creative marketing campaigns to promote store promotions, new product launches, and brand awareness.Work closely with corporate marketing on adverts, campaigns, and Saver programmes.Leverage social media platforms and digital marketing tools to reach and engage target audiences effectively.Create and coordinate marketing materials including digital assets, signage, in-store displays, brochures, and advertisements.Work closely with buying teams to design marketing strategies to promotes products, increase sales and grow customer base.Work closely with store management teams to ensure seamless execution of marketing strategies across all Hypers locations.Analyze customer demographics and market data, using Living Standards Measure (LSM), to tailor campaigns according to customer needs and spending habits.Monitor retail trends, competitor strategies, and consumer behaviour to refine and adapt marketing efforts.Prepare and deliver regular reports on the performance and effectiveness of campaigns, promotions, and customer engagement initiatives.Collaborate with external vendors, designers, and media outlets to ensure high-quality marketing output.Assist in organizing and promoting in-store events and seasonal campaigns to increase foot traffic and sales.Ensure consistency in brand messaging and visual identity across all marketing platforms and customer touchpoints.Develop store profiles and trends, using sales data, smart shopper data etc.3-year University degree in Marketing, Retail Management, Communications or related fieldValid driver’s licenceMinimum of 2–3 years of experience in retail marketing or a similar role.Must have working knowledge of Excel and SAP (intermediate to advanced)Strong presentation skillsStrong understanding of customer segmentationProficiency in using social media, email marketing tools, and digital advertising platforms.Solid grasp of retail operations and the ability to align marketing strategies with business goals.Excellent communication skillsAnalytical thinkingMethodical/Structure work ethic planOrganise and follow up on activities and planAttention to detailNumerical ReasoningAdhere to standards and policiesPlanning and organizingBusiness mindednessVerbal and written communicationQuality control and standardsResult drivenProblem SolvingSound AdministrationIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Discover who we are

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