SALES MANAGER – FLOWER DIVISION

• A Degree or Diploma in Business, Horticulture, Marketing, or a related field.
• 2–3 years of proven sales experience, preferably within the flower or broader horticultural/agri-business sector.
• Strong communication, negotiation, and interpersonal skills.
• Sound understanding of floral trends, seasonality, and market dynamics.
• Ability to manage relationships with buyers at large retail chains.
• Comfortable working in a fast-paced, deadline-driven environment.

• Develop and execute sales strategies to grow revenue across existing and new markets.
• Build and maintain strong relationships with key clients, including wholesalers, florists, major retailers, and event planners.
• Position and promote the company’s flower products effectively across targeted channels.
• Analyse market trends, seasonal patterns, and customer preferences to optimise product offerings.
• Manage and grow key accounts, ensuring exceptional service delivery and client retention.
• Lead, mentor, and motivate the sales team, while monitoring individual and team performance.
• Negotiate pricing structures, delivery terms, and contracts with clients.
• Collaborate with production and logistics teams to ensure alignment with customer needs and delivery schedules.
• Work closely with the Pack Store Manager to manage inventory levels and minimise waste.
• Analyse sales data and prepare regular reports on performance, trends, and forecasts.
• Resolve customer concerns and ensure a high level of satisfaction.

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