Growth Marketing Lead (Founding Team Member)

HyperDev

Cape Town, Western Cape
Permanent
Full-time

1 day ago
Apply easily

About the RoleHyperDev is a funded early-stage startup building an AI-powered coding tool designed to transform how engineers work, learn, and ship. With a small but focused founding team across technical, operations, and commercial, we’re now looking for our first Growth Marketing Lead (Founding Team Member) to own our go-to-market strategy and turn our early traction into a scalable growth engine.This role is designed for a builder. Maybe you’ve been the first marketer at a startup, grown adoption for a developer tool, or taken a new AI product from launch to scale. You’ll be responsible for shaping HyperDev’s growth strategy, testing channels, building community, and working side by side with the founders and engineers to bring our product into the hands of developers everywhere.What You’ll Do

Define and own the growth strategy and roadmap for HyperDev, from awareness to adoption.
Prototype, test, and scale acquisition and engagement experiments — across content, community, SEO, paid, and partnerships.
Craft and iterate on positioning and messaging that resonate deeply with developers.
Work hands-on across channels, while also thinking strategically about long-term brand and distribution.
Build and nurture a developer community around HyperDev — from events and content to advocacy programs.
Balance short-term growth experiments with long-term brand building.
Lay the groundwork for scale — setting up marketing systems, metrics, and culture that will grow with HyperDev.

RequirementsWhat We’re Looking For

Proven track record of growing adoption for a B2B SaaS, developer tool, or AI product.
Experience with early-stage growth marketing — building traction from the ground up.
Hands-on experience with multiple growth channels (content, SEO, paid, community, partnerships).
Strong ability to craft positioning and messaging that resonates with technical audiences.
Comfort with experimentation and data-driven decision-making — testing, iterating, and learning fast.
Excellent communication and storytelling skills.
Comfortable in a fast-paced, ambiguous environment where you’re both strategist and executor.

Extra points if you:

Experience growing developer-focused products or communities.
Familiarity with AI/LLM products and markets.
Strong content marketing skills — writing, thought leadership, technical storytelling.
Experience setting up growth analytics stacks (GA4, Mixpanel, Segment, HubSpot, etc.).
Network within the developer, AI, or startup ecosystem.
Previous experience as the first marketing hire or early-stage marketing lead.

BenefitsRemote-first with hybrid flexibilityWe’re a remote-first team with the option for hybrid work depending on your location and preferences. While our roots are in Southern Africa, we’re building a distributed team and welcome applicants globally. Work from wherever you do your best work, and collaborate across time zones with a team that values autonomy and trust.Learn and grow while building the futureWe believe in continuous learning. As part of the wider HyperionDev ecosystem, you’ll have access to our coding bootcamps and technical training, whether you’re looking to sharpen your skills or explore new ones.A global mission, backed by real impactJoin an ambitious new venture within one of the most established names in developer education. At HyperDev, you’ll work with former OpenAI researchers, engineers from top gaming studios, and a leadership team with deep experience across AI, edtech, and product scaling.Work that mattersWe’re building tools to radically improve how developers code, learn, and grow, and to make these tools accessible to learners worldwide. Your work won’t just push technical boundaries, it’ll empower thousands of people to break into life-changing tech careers.

HyperDev