Shopper Marketing Manager

• Analyse shopper data monthly to identify trends, create executive summaries, and uncover growth opportunities.
• Develop shopper marketing plans tailored to insights, category trends, and channel opportunities.
• Drive actionable strategies to align brand objectives with evolving consumer behaviours.

• Plan and execute in-store activations, events, and campaigns with a focus on timely and high-quality delivery.
• Evaluate marketing activities, providing clear recommendations for optimisation.
• Oversee procurement and regulatory compliance of activation materials while monitoring competitor activity.

• Collaborate with sales, key accounts, and agencies to align marketing strategies with customer needs.
• Build relationships with external partners to ensure seamless campaign execution.
• Serve as a central point of contact for shopper marketing guidance and execution.

• Track and report on campaign ROI, sales impact, and strategic alignment.
• Evaluate effectiveness using insights to refine future campaigns.
• Manage budgets, ensuring cost efficiency and alignment with goals

• A passion for shopper marketing in the liquor industry with strong commercial acumen.
• Strategic thinker with excellent problem-solving and relationship-building skills.
• Organised, adaptable, and effective at managing multiple priorities.
• Strong interpersonal and communication abilities, capable of leading and influencing across teams

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of shopper marketing experience in FMCG, ideally within premium drinks or liquor.
• Expertise in key account management, channel strategy, and category management.
• Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)
• Strong project management skills

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