Field Sales Manager

RPO Recruitment

  • Cape Town, Western Cape
  • Permanent
  • Full-time
  • 23 days ago
A leading beverage company is seeking a driven Field Sales Manager to lead and develop a high-performing sales team, drive brand visibility, and grow volumes in a competitive FMCG environment in Cape Town. The ideal candidate will have strong leadership skills, a track record in sales management, and experience in the beverage or FMCG sector.Duties & ResponsibilitiesLead, coach, and motivate a team of Sales Specialists to achieve daily, weekly, and monthly targetsPlan, coordinate, and monitor individual and team call cycles across all outletsConduct biweekly in-field coaching sessions and ongoing performance evaluationsDevelop tailored development plans for team members and manage performance improvement processesEnsure execution of brand strategies, availability, promotions, and merchandising standardsDrive sales volume growth through gap analysis, coaching, and field supportConduct in-trade assessments to identify opportunities and implement action plansActively participate in market activations and SKU launchesManage daily operations including call rate tracking, cooler verification, and route complianceOversee all team tools, assets, and resources to ensure operational readinessCompile and analyse daily/weekly sales reports and implement corrective actions where neededMonitor competitors, pricing, and promotional activity to stay ahead in the marketMaintain strong relationships with key customers and internal stakeholdersLiaise with Route to Market partners to ensure effective trade executionSupport in client meetings and joint business planning sessionsEnsure adherence to company policies, deadlines, and reporting requirementsOversee asset management and compliance with relevant labour legislationManage budgets for fuel, travel, and operational expensesMinimum RequirementsGrade 12 + NQF Level 4 qualification23 years sales & merchandising experience in FMCG (beverage industry advantageous)12 years team management experience (minimum 4 direct reports)Valid drivers licence + 2 years driving experienceStrong business acumen, negotiation, conflict management, and planning skillsAbility to manage diverse teams in high-pressure environmentsRelevant Sales/Marketing or Business Management qualificationKnowledge of BCEA & LRAFMCG informal market experienceJoin a company thats refreshing the market and rewarding top performance!RPO Recruitment can help you secure your next career move.
Send your CV to or visit rporecruitment.co.zaOnly shortlisted candidates will be contacted within 3 days. Otherwise, well keep your details on file for future opportunities.

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