PR and Corporate Marketing Specialist

• Manage Brand Corporate Marketing regarding PR, Social and offline brand activities
• Lead and manage the marketing team, providing strategic direction, coaching, and performance management.
• Act as a core member of the cross-functional leadership group, collaborating with Sales, Product, and Customer Success to align marketing strategies with company-wide goals.
• Drive the development and execution of integrated marketing campaigns that build brand awareness and generate qualified leads.
• Serve as a strategic advisor to senior leadership, offering insights based on market trends, competitive landscape, and campaign performance.
• Budget Management and plan monitoring and management for each BU marketers
• Own and manage the marketing budget — including forecasting, tracking, and optimizing spend across channels and campaigns.
• Work with finance and executive leadership to align budgeting decisions with company growth targets.
• Analyse the cost-effectiveness of marketing initiatives and reallocate resources as needed to maximize impact.

• Develop and execute comprehensive traditional, digital, social media, and email marketing strategies to inform customers.
• Produce and organize promotional events or activities to enhance brand visibility and market engagement.
• Conduct thorough market research and analysis to track trends, measure brand awareness, and monitor competitive actions.
• Manage the marketing budget and ensure that marketing activities align with our financial constraints.

• Tertiary qualification in Marketing, Journalism and / or Communications
• 7 - 10+ years related experience
• Solid knowledge of Google Analytics, Google Ads campaigns, SEO/SEM strategies, Microsoft Excel and PowerPoint.
• Experience working in a fast paced environment
• Good knowledge of marketing, sales and general warehouse procedures
• Proven track record in customer relations
• MS Office Suite at an advanced level.
• Ability to use database for recording and reporting
• Ability to understand and operate custom-built company systems
• Possession of a reliable vehicle and a valid driver’s license

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