Channel Manager - Retail Distribution

Lmp Recruit

  • Cape Town, Western Cape
  • Permanent
  • Full-time
  • 8 days ago
  • National Cash & Carry Manager / Channel Manager Retail Distribution
Main purpose of the Job:Lead and grow the Cash & Carry retail channel across South Africa by driving commercial strategies, building strong customer relationships, and ensuring consistent national execution.Qualifications & Experience:BCom degree in Business, Commerce, Marketing, or a related field.
Minimum 2/3 years experience in South African retail or wholesale, preferably within Cash & Carry or FMCG environments.
Proven track record of managing key accounts or channel growth nationally.An interest or exposure to the meat industry, protein products, or an outdoor/hunting lifestyle would be an advantage.Competencies:Strategic and commercially minded.
Hands-on approach with strong operational discipline.
Strong interpersonal and relationship-building skills.
Confident communicator with excellent negotiation ability.
Energetic, self-motivated, and aligned with performance-driven environments.Key ResponsibilitiesChannel Leadership:Develop and implement the national strategy for Cash & Carry channel growth across regions.
Build strong partnerships with retail and wholesale groups and key independent traders.Customer Development:Drive sell-in and sell-through by supporting the sales team with promotions, activations, and market insights.
Regularly visits to all Cash & Carry stores nationwide to understand regional needs and identify growth opportunities.Commercial Planning:Work with cross-functional teams (Sales, Marketing, Operations, Supply Chain) to forecast and deliver volume and profit targets.
Manage pricing structures, promotional spend, and product listing with national customers.Team Collaboration:Collaborate with the national sales force to ensure execution consistency in key stores.
Identify training needs within the team and contribute to capability development.Market Insights:Analyse consumer buying behaviour in Cash & Carry environments, particularly within protein-based categories.
Stay informed on trends in food, meat, and outdoor consumer interests relevant to our target market.
Identify sales opportunities through targeting potential customers.

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