Digital Marketing & Community Manager - Sports Betting
- South Africa
- Permanent
- Full-time
- Develop and execute an organic digital marketing strategy targeting South African sports and sports betting fans.
- Create and publish engaging TikTok and Instagram content, with a strong focus on short-form video and reels.
- Launch grassroots campaigns, including giveaways, competitions, countdowns, and merch drops.
- Build and manage online communities that live beyond the content-think comment sections, DMs, and group chats.
- Collaborate with the founding team to define and evolve the brand's tone, visual identity, and storytelling style.
- Coordinate teaser and soft-launch campaigns in the lead-up to app release (target: August).
- Identify and activate micro-influencers and sports content creators for organic reach.
- Monitor content performance and engagement metrics, adjusting strategies to maximise traction and community growth.
- Research and manage local brand partnerships or sponsorships (e.g., football fan pages, sports bars, merch suppliers).
- Minimum 2 years of experience in digital marketing, with a strong emphasis on organic social growth and content creation.
- Proven success running organic TikTok and Instagram campaigns that achieved measurable engagement and audience growth.
- Passion for sports-especially football, rugby, and sports betting culture in South Africa.
- Excellent short-form video skills (shooting, editing, captions)-familiarity with tools like CapCut, Canva, or InShot is ideal.
- Creative mindset with a self-starter attitude-comfortable operating in a start-up environment.
- Strong written and verbal communication skills.
- Must have access to:
- A laptop
- A smartphone with a high-quality camera
- Reliable, high-speed internet