Digital Marketing Specialist

Outside Capital

South Africa
Permanent
Full-time

1 month ago
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Job DescriptionOur client is a leading company in the insurtech industry. They have developed an innovative digital on-demand insurance platform. Their mobile app, available on both iOS and Android, is transforming the way people think about and interact with insurance in South Africa, boasting a rapidly growing user base.Join the dynamic team as a Digital Marketing Specialist and play a pivotal role in accelerating the awareness and adoption of their cutting-edge mobile app. This position offers the unique opportunity to shape the future of digital insurance. You will be leveraging your expertise in managing, optimizing, and reporting on campaigns across all paid and earned media channels.Responsibilities:

Develop and assist in implementing digital marketing strategies to meet business KPIs.
Manage high-performance digital campaigns across various platforms, including Search, Social, Display, and Mobile.
Monitor and optimize digital media plans and budgets, ensuring effective use of resources and alignment with marketing strategies.
Stay abreast of industry trends and innovations, applying them to improve internal processes and marketing technologies.
Collaborate closely with cross-functional teams to ensure cohesive execution of digital strategies.
Analyze and report on campaign performance, providing actionable insights and strategic optimizations.

Requirements:

Relevant diploma or degree in Marketing, Statistics, Mathematics, or Computer Science.
At least 2 years of experience marketing a mobile app and in mobile app analytics.
Advanced skills in Google Marketing Platform tools, including Google Ads, Analytics, Data Studio, Tag Manager, and Firebase.
Strong analytical skills and a problem-solving mindset.
Excellent communication skills and ability to work effectively in a remote-first environment.

Outside Capital