Vehicles Marketing Manager

• Partner with product and marketing and media agencies to establish a strong media strategy for South Africa, while aligning on global marketing initiatives through active collaboration and information sharing
• Collect and analyse market data for reporting, while managing creative and media agencies, as well as overseeing production suppliers to ensure effective execution of marketing initiatives
• Develop and implement advertising strategies to position the company Brand competitively, aligning with business goals and strategic marketing objectives
• Manage and review all media planning and implementation to ensure maximum cost efficiency and effectively reach target audiences
• Conduct research to ensure that all communication achieves the desired brand positioning objectives
• Create and distribute advertising bulletins to keep Dealers informed of relevant market developments
• Develop and manage digital marketing strategies, including CRM, for each sub-brand to drive customer loyalty and retail sales
• Lead customer launch initiatives to support market share growth objectives
• Localise and review the design, development and production of POS material to support the dealers’ marketing initiatives
• Initiate, develop and implement promotional and experiential marketing campaigns to enhance brand image and increase awareness
• of the Brand
• Develop, implement and manage customer launches to support the achievement of market share objectives for the brand
• Manage the editorial and advertorial content in the production of the customer magazine
• Manage the brand coordinator and manages their responsibilities to ensure effective brand support
• Collaborates across divisions and departments to deliver effective marketing initiatives grounded in strategic planning and aligned
• with business objectives
• Effective and accurate management of brand budgets
• Manage strong collaboration with specific areas of the sales organisation, including Product Marketing, CRM and Dealer Training
• Foster strong collaboration with key sales organisation areas, i.e. Product Marketing, CRM and Dealer Training
• Provide accurate and timely marketing information to the Dealer Network

• A formal 3-year Degree / Diploma in Marketing / Engineering / Commerce in a recognised tertiary institution
• Minimum 5 years’ experience in the field of Product and Marketing, i.e. within one or more of the following fields:
• Product (Commercial Vehicles experience)
• Brand Promotions and Launches (ICE, PHEV and EV), Brand Advertising
• Marketing Research / Market Intelligence
• Media Strategy, Buying and Planning
• Digital Marketing
• Automotive marketing experience would be advantageous.
• Excellent communication and command of the English Language, both written & oral
• Administrative / organisation skills
• Strong people orientation and a team player
• Thorough understanding of strategic marketing and brand strategy
• Sound knowledge of media strategy including media buying and placement
• Build and sustain multiple supplier business relationships
• Expertise in the digital and social media environment
• Customer focus – Dealers and external customers
• Able to lead a high-performance team
• Ability to manage brand budgets and an understanding of financial principles
• A high level of energy, enthusiasm and work commitment
• Computer literacy, i.e. MS Word, Excel, PowerPoint, Internet

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