Marketing & Brand Manager - Port Elizabeth

Port Elizabeth, Eastern Cape
R10,000-12,000 per month
Permanent
Full-time

1 month ago

Job SummaryOur client, a prominent brand and a market leader in their field, is seeking to employ an experienced Marketing & Brand Manager to their Port Elizabeth based team.At least 3 years' experience in a senior marketing / management role, preferably within a franchise or multi-branch environment will secure!This is a priority, high level management position.An awesome career awaits the appointed candidate!Requirements:

Marketing degree is essential.
3 years' experience in a senior marketing role, preferably within a franchise or multi-branch environment.
Strong expertise in brand-building, digital marketing, and campaign execution is essential.

Responsibilities, but not limited to:1. Brand Strategy and Management:

Champion the company's brand and ensure consistent representation across all platforms and touchpoints.
Lead the development and execution of national marketing campaigns to grow brand awareness and recognition.

2. Campaign Execution and Agency Management:

Work alongside the company's creative agency, public relations firm and junior digital marketers to plan, implement, and evaluate integrated marketing and PR campaigns.
Manage campaign timelines, budgets, deliverables, and approval processes.

3. Digital Marketing and Social Media:

Oversee all digital marketing efforts, including content strategy, social media planning, and performance analytics.
Monitor and optimise platform engagement, reach, and follower growth.

4. Lead Generation and Website Performance:

Drive qualified traffic to the company's website and franchise landing pages.
Optimise digital campaigns and content for lead generation.
Track, analyse, and report on key digital KPIs.

5. Franchise Marketing Support:

Provide tools, templates, and guidance to franchisees for local marketing initiatives.
Assist in local implementation of national campaigns and offer tailored support as needed.

6. Internal Communication and Brand Advocacy:

Ensure consistent brand communication across all franchises.
Encourage internal participation and pride in the brand and its marketing initiatives.

7. Financial Management:

Set and manage the annual marketing budget.
Ensure all campaigns and activities remain within the approved financial plan.

Please consider your application unsuccessful should you not receive a response within two weeks of applying.HeadhuntersRecruiter

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