Chief Marketing Officer
- Johannesburg, Gauteng
- Temporary
- Full-time
- Develop and lead the overall marketing strategy aligned with the company's business objectives.
- Collaborate with executive leadership to integrate marketing plans with broader organisational goals.
- Provide visionary leadership to the marketing team, fostering a culture of innovation and excellence.
- Drive innovation in marketing approaches, staying abreast of industry trends and emerging technologies.
- Implement creative and cutting-edge campaigns to differentiate the company in the market.
- Foster a culture of continuous improvement and experimentation within the marketing teams.
- Develop and execute targeted campaigns to attract and acquire new clients.
- Implement strategies to enhance client retention and loyalty.
- Analyze market data and customer insights to identify opportunities for growth.
- Oversee marketing efforts across various channels, including digital, traditional, and emerging platforms.
- Optimize the use of data analytics to measure and enhance marketing performance.
- Collaborate with internal teams to ensure consistency in messaging and branding across all touchpoints.
- Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
- Monitor and analyze the return on investment (ROI) of marketing campaigns and adjust strategies accordingly.
- Build, lead, and mentor high-performing marketing teams across all Group Entities.
- Foster a collaborative and innovative team culture.
- Provide guidance and professional development opportunities to team members.
- Proven experience in a senior marketing leadership role within the financial services or insurance industry.
- Demonstrated success in developing and implementing strategic marketing plans that drive business growth.
- Strong understanding of digital marketing, data analytics, and emerging marketing trends.
- Exceptional leadership and communication skills.
- Ability to collaborate effectively with cross-functional teams.
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.