Chief Marketing Officer

  • Johannesburg, Gauteng
  • Temporary
  • Full-time
  • 21 days ago
Our client; a leading Financial Services and Insurance Company is seeking a highly skilled and visionary Group Chief Marketing Officer to lead their marketing efforts and drive strategic initiatives. As a key member of the executive leadership team, the successful candidate will be responsible for developing and executing comprehensive marketing strategies to expand our Client's customer base across various channels.Responsibilities:Strategic Leadership:
  • Develop and lead the overall marketing strategy aligned with the company's business objectives.
  • Collaborate with executive leadership to integrate marketing plans with broader organisational goals.
  • Provide visionary leadership to the marketing team, fostering a culture of innovation and excellence.
Innovation and Creativity:
  • Drive innovation in marketing approaches, staying abreast of industry trends and emerging technologies.
  • Implement creative and cutting-edge campaigns to differentiate the company in the market.
  • Foster a culture of continuous improvement and experimentation within the marketing teams.
Client Acquisition and Retention:
  • Develop and execute targeted campaigns to attract and acquire new clients.
  • Implement strategies to enhance client retention and loyalty.
  • Analyze market data and customer insights to identify opportunities for growth.
Multichannel Marketing:
  • Oversee marketing efforts across various channels, including digital, traditional, and emerging platforms.
  • Optimize the use of data analytics to measure and enhance marketing performance.
  • Collaborate with internal teams to ensure consistency in messaging and branding across all touchpoints.
Budget Management:
  • Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
  • Monitor and analyze the return on investment (ROI) of marketing campaigns and adjust strategies accordingly.
Team Leadership and Development:
  • Build, lead, and mentor high-performing marketing teams across all Group Entities.
  • Foster a collaborative and innovative team culture.
  • Provide guidance and professional development opportunities to team members.
Qualifications:
  • Proven experience in a senior marketing leadership role within the financial services or insurance industry.
  • Demonstrated success in developing and implementing strategic marketing plans that drive business growth.
  • Strong understanding of digital marketing, data analytics, and emerging marketing trends.
  • Exceptional leadership and communication skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
If you are a strategic thinker with a passion for innovation and have a track record of driving marketing success in the financial services sector, we invite you to apply for this exciting opportunity to shape the future of this company.Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information

Deka Minas