Social Media Manager

Johannesburg, Gauteng
Permanent
Full-time

16 days ago

A leading Healthcare business is looking for a Social Media Manager who will be responsible for planning, implementing, managing and monitoring the company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.SKILLS/PHYSICAL COMPETENCIES

Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
Comprehensive insight into social media monitoring resources and metrics
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Great leadership skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal, presentation and communication skills

Key Performance Areas (Core, essential responsibilities –outputs of the position)· Develop, implement and manage our social media strategy· Define most important social media KPIs· Manage and oversee social media content in conjunction with Content Managers and the Marketing team - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.· Measure the success of every social media campaign· Stay up to date with latest social media best practices and technologies· Collaborate with Marketing, Sales and Product Development teams· Monitor SEO and user engagement and suggest content optimization· Develop influencer and brand advocacy network· Provide constructive feedback in order to align and pivot content/strategies to changing market forces· Maximise ROI of social media campaigns· Aligning and pivoting social media campaigns in line with social media algorithm changes· Social media competitor analysis: Activity, spend, ROI· Social media trends analysis and recommendations· Social media case study development for internal skills development· Kaizen reporting based on campaign analysis

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