Data Insights Analyst – Marketing & Communications job – Market related salary – Johannesburg, South Africa
Initiate International
- Johannesburg, Gauteng
- Permanent
- Full-time
- Master Cutting-Edge Tools: Become a Super user of Bombora, Automata, and IFP insights, unlocking their functionalities
- Sales Support: Provide proactive insights and recommendations to Sales and Customer Success Managers, supporting the growth of Tier 1 clients and agencies in the US and UK
- Strategic Collaboration: Work closely with the Commercial Planning team to ensure campaigns are strategically focused and deliverable based on audience insights
- Campaign Activation: Support campaign activation by creating and exporting Bombora audience segments for content syndication, programmatic, and paid social campaigns
- End-of-Campaign Reporting: Assist with End-of-Campaign reporting, particularly when employing an Account-Based Approach (ABA), showcasing the impact of campaign activities across Target Account Lists (TALs)
- Trend Analysis: Make recommendations on next steps/future activity based on results and shifting trends in the market
- Enhanced Reporting: Supplement reports with additional insights around competitors, audience, and content
- Experience: 1-2 years in a data, analytics, or reporting role
- Communication Skills: Meticulous attention to detail combined with strong written and oral communication skills
- Reporting Expertise: Ability to communicate insights and results of data analyses by producing written reports
- Detail-Oriented: Very detail-oriented and logical thinker
- Tech Savvy: Highly proficient in Microsoft Office, especially Excel and PowerPoint
- Analytical Mindset: Analytically minded with a passion for data, trends, and insights
- Quick Learner: Strong interest and ability to quickly learn new tools and platforms
- Problem-Solving Enthusiast: Enjoys problem-solving and finding new solutions to drive innovation
- Well-Organized: Thrives in a fast-paced, high-volume work environment
- 28 Days Holiday
- Private Health Care
- Early Finish Fridays: 3pm