Marketing Portfolio Manager (Cape Town)

• Contribute to the development of larger overall area budget
• Develop the budget for the next financial year for area of responsibility taking all operational plans into consideration
• Research and design a longer term financial resource requirement plan for the area of responsibility
• Present the business case to motivate for financial resources
• Analyse and develop implementation plans against the forecasted financial budget
• Develop tactical budget for area of responsibility that minimise expenditure and manage costs
• Control the budget for area including the authorisation of expenditures and implementation of financial regulations. Build relationships that allow for the managing of expectations; the sharing of knowledge and diverse insights; and the creation of buy-in
• Engage in cross-functional relationships to obtain and to provide work support
• Contribute to sustaining a competitive edge through external networking, benchmarking and representation on related forums
• Apply a customer-centric approach that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships Ensure that the customer is at the centre of the business philosophy, operations and ideas .Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability to identify and manage risk exposure
• Stays abreast of relevant industry risk management best practices and legislative amendments and suggests ways to leverage these to ensure continuous improvement
• Creates risk awareness and manages audit findings
• Participate in Group risk forums where required and cascades relevant information through team
• Brainstorm, identify, implement and drive innovative best practice ideas within the organisation to ensure increased efficiencies
• Create and participate in specialist communities of practice and represents the organisation at Group and industry level to share best practice insights and solutions
• Drive strategic projects, change management and platform integration across operations
• Leverage Group capability to exploit opportunities
• Ensure and encourage adherence to an operational framework of policies and procedures
• Execute defined business strategy by translating it into the business operations
• Communicate policy modification, objective achievement progress and critical success factors to impacted stakeholders
• Ensure the development and implementation of multiple practices in alignment with operational policy and procedural frameworks
• Identify interconnected problems, determine its impact and use to develop best fit alternatives; driving best practice solutions
• Be aware of, and responsive to local conditions
• Influence the development of appropriate organisational structures, capacity and delivery systems. Identify development needs and select effective solutions to address personal development gaps to facilitate self improvement
• Develop and implement a personal development plan
• Demonstrate a commitment to continuous personal improvement as a life-long learner and encourage the same in others
• Share information and empower others to act
• Acts as a role model for continuous professional development in area of expertise
• Lead a development culture where information regarding successes, issues, trends and ideas are actively shared
• Build and sustain collaborative working relationships with relevant peers and stakeholders to achieve productivity synergies
• Lead specialist communities of practice and contribute positively to own and organisational knowledge improvement
• Ensure full understanding of customer needs to deliver a quality service
• Ensure customer service solutions are aligned to the business operational plan; Organisational values and service standards
• Communicate how customer service solution will be implemented and secures buy-in
• Ensure product knowledge and advice is technically accurate and provide customers with relevant information to keep them informed of products and service options
• Ensure resolution of customer queries and complaints timeously and ownership of issues
• Analyse customer feedback to help improve customer service
• Propose ideas to improve customer service
• Utilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development of marketing programmes/ projects that are aligned to the overall strategy of the organization
• Provide feedback to business stakeholders regarding the progression and impact of marketing activities as they progress through the marketing value chain
• Share knowledge and insights regarding marketing activity performance and establish new goals to improve business performance
• Continuously engage business stakeholder to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualization and clarification
• Co-create with business stakeholder to find solutions for business challenges/opportunities, with the aim of elevating the business function
• Take all necessary actions to ensure compliance with relevant statutory, legislative, policy and governance requirements in area of accountability
• Ensure implementation of relevant policies, governance and practice standards across the business
• Maintain expert knowledge on relevant legislative amendments, industry best practices and business's internal compliance procedures and requirements
• Ensure compliance is adopted in terms of systems and procedures as laid out by business
• Implement and provide input into the development of governance and compliance procedures and processes within area of specialisation and identify risks
• Translate marketing objectives into the integrated marketing communications (IMC) plan with direction on how to achieve the marketing objectives through identification of integrated communication channels, budget, and message hierarchy
• Assign the relevant capabilities to refine the IMC plan
• Identify capabilities required to deliver on the need through strategic solutioning, development, execution, reporting and measurement
• Lead the outcomes of the various capabilities through the marketing value chain
• Map for delivering the end-to-end solution through the development of project plan, timelines, workflows, stakeholder map and communications plan
• Demonstrate how IMC plans will translate into bottom line (P&L) efficiency and effectiveness measures
• Provide thought leadership to assigned programmes and campaigns aimed at ensuring more efficient programme processes
• Clarify business requirements and translate business objectives to marketing objectives
• Create business case for investment and prioritize according to existing funding
• Compile marketing plan and determine the budget
• Determine outcomes and measurement requirements
• Capability selection (identify marketing disciplines) Identify marketing mediums and define messaging
• Resource the strategic solutioning team aligned to different capabilities
• Identify and allocate activities to Capability Leads Determine areas of impact and develop stakeholder map for delivering end to end solution
• ide input into the development of overall pillar/subsegment marketing plans and lead programmes in line with the business strategic direction
• Provide input into the design and development of the relevant integrated customer marketing strategies and plans that ultimately result in profitable growth of the pillar/sub-segment across relevant channels
• Promote and apply professional marketing standards, practices and governance which are aligned to the pillar/sub-segment business strategy and segment marketing plan
• Increase the profitability of existent products/services within portfolio, as well as the development of new products/service for the business
• Provide support to the leadership team of respective portfolio
• Define and manage the marketing calendar for respective portfolio and ensuring alignment with sales efforts and the business's overall goals and objectives

• Relevant Bachelors Degree - Commercial Degree with specialisation in Marketing Management, or Business Management, Economics, Finance
• 5 to 8 years experience in a similar environment
• Additional Knowledge - Marketing background and knowledge of relevant marketing standards
• Proficient in relevant software packages and applications
• Leadership of marketing programmes in support of the business and marketing plans
• Leveraging capabilities of direct marketing, digital performance marketing, social media marketing, above-the-line, digital and traditional media, and content marketing.
• Bias for action
• Data and Insights
• Project or programme management
• Marketing Mojo
• Market and customer insights
• Market Research

FirstRand