Regional Key Account Manager (Formal retail and Independent retail)
Talent Genie
- Amanzimtoti, KwaZulu-Natal
- Permanent
- Full-time
Job Purpose
The purpose of this role is to provide and drive a differentiated service offering to Formal Retail Trade customers and outlets. The role will manage a portfolio of key accounts at a regional level, specifically within formal and independent retail and promote sales growth and customer satisfaction by successfully executing the national key accounts strategy and effectively managing relationships with key stakeholders. This role therefor builds BevCo's competitiveness and sales penetration within clearly identified geographies, increasing brand equity, sales volume, market share, and corporate reputation.
Key Accountabilities and Outputs
Regional Key Accounts Management
Collaborate with National Key Accounts on the implementation of the National Key Account plan with impact on regional volume performance.
Design and manage sustainable, cost-effective route-to-market service methodologies for the Formal Retail and Independent Retail channels.
Align and cascade national Key Account Plans into regional implementation plans by attending all National Key Account Meetings (in person/via Teams).
Negotiate regional listing, grids and Key Account activities with Independents.
Develop channel-specific regional campaigns (Jwayelani, HyperCheck, Save Group, SPAR Groups etc.)
Coordinate with National Key Accounts (PnP; S/R; SPAR; Boxer etc.) in order to drive execution at regional level into formal retailers .
Coordinate with Brand Managers in terms of regional implementation of brand plans, promotions, NPD launches etc.
Consistently monitor and track BevCo sales performance and penetration into the formal and independent retail trade.
Constantly be aware of and communicate competitor activities, pricing, products and promotions
Provide timely feedback to the National Key Account Manager, regional sales managers and sales managers with regards to retailer and or market shifts that impact BevCo.
Actively adjust the operating plan to accommodate such changes (in conjunction with National Key Accounts).
Support briefs to applicable 3rd parties to grow Formal Retail and Independent Retail accounts
POP evaluation of 3rd party delivery of service level agreements to grow Formal Retail and Independent Retail accounts
Regional Key Account Manager | Formal Retail and Independent RetailBuild effective partnerships and resolves customer issues.
Take responsibility for sales volume of allocated accounts.
General Business, Financial and People Management
Actively participate in strategic planning and budgeting processes
Drive continuous improvement through streamlining and optimising relevant operational practices,
processes and systems
Ensure adherence to financial frameworks of practices, processes, standards and controls
Manage cost drivers and take the necessary action to mitigate financial risk and address variances
and discrepancies
Qualifications and Experience
Bachelors Degree (3 years) / NQF level 7 (Essential)
Up to 4 years experience (Operational Execution) Trade relationships
Strong negotiation and collaborative skills
Sales and Trade Execution skills
Developing and leading teams
Buying Group relationships
Collaborate internally and externally to achieve favourable OTIF outcomes
Robust IT Skills
Key Qualities
Communication
Communication around escalated or difficult queries with customers or clients
Problem Solving
Proactive identification of functional problems related to a specific process or policy, determine cause
and impact, and choose the best alternative to solve the problem based on guidelines provided and
an understanding of the theory or practices underpinning the problem.
Relationships Maintained
Others outside the organisation
Regional Key Account Manager | Formal Retail and Independent RetailBehavioural Competencies
Accountability
Accomplishes assigned tasks and goals: takes necessary actions to keep progress against objectives
on track.
Prepares a roadmap for success.
Ensures that all who need to know, are clear about the plan.
Takes full responsibility for own actions and outcomes, including mistakes.
Always acts in the company's best interest, regardless of whether it is difficult or unpopular.
Ensures others are on track for achieving their goals.
Collaboration
Helps others with their work.
Meets commitments to team members or others in the organisation.
Actively contributes to team discussions and the accomplishment of team work plans.
Shares expertise and resources to help others address their needs.
Seeks to include all those who can contribute to the most successful outcome and those who have a
stake in the results.
Actively keeps all stakeholders informed.
Attempts to reinvigorate team processes when progress is lagging: stays engaged even when not in
full agreement with the team's direction.
Continuous Improvement
Increases performance expectations when success has been achieved
Seeks out sources of information, including trade associations, "best practice&rd
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