Head of Marketing

• Fibre-to-the-Home (FTTH)

• Fibre-to-the-Business (FTTB)

• Enterprise connectivity

• Mobile connectivity and data management

• Cloud infrastructure and more!

• We Build Trust and Ownership

• We Honour & Respect People
• We Cultivate Passion & Creativity

• We Innovate Feverishly

• We Go the Extra Mile

• We Believe in Humility

• We Communicate Openly & Honestly

• We Make it Fun

• We Teach, Grow & Learn

• We Do More, With Less

• Use your knowledge of local and international market trends to build the brand and as the number 1 ISP in South Africa; setting RSAWEB apart from its competitors.

• Drive our eCommerce marketing strategy.

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with internal stakeholders, marketing team, and external partners to design, test and evolve lead nurturing tactics and drive sales.

• Utilize the organizational resources optimally for the business promotion activities.

• Serve as an active member of the leadership team, collaborating closely with other department heads to contribute to company culture, direction, and goals.

• Define and implement a comprehensive, dual-brand marketing strategy that aligns with the business objectives of RSAWEB.

• Develop and enforce brand positioning and tone-of-voice guidelines to ensure consistent representation across all digital, print, event, and public-facing platforms.

• Identify opportunities to reach new customer segments and expand market share while maintaining brand integrity and differentiation.

• Build and manage annual and quarterly marketing plans and budgets to support strategic initiatives and commercial objectives.

• Lead the ideation, planning, and execution of multi-channel marketing campaigns across the full customer lifecycle — from awareness to acquisition to retention.

• Work in close collaboration with internal creative teams to develop high-impact advertising and communications that align with brand guidelines.

• Own and drive performance marketing activities (SEO, SEM, paid media, email, content, etc.) to optimize reach, traffic, and conversions.

• Oversee social media strategy and execution, ensuring brand-appropriate content, community engagement, and real-time responsiveness.

• Leverage analytics tools (GA4, HubSpot, Hotjar, zoho analytics, etc.) to track campaign effectiveness, optimize performance, and inform strategic pivots.

• Define and implement measurement frameworks, ensuring accurate, timely, and actionable weekly and monthly reporting to the Executive Committee and relevant stakeholders.

• Drive the selection, adoption, and optimization of marketing technology tools including CRM, automation, customer data platforms, and campaign performance dashboards.

• Gather and analyze customer insights, market research, and user feedback to guide brand positioning, campaign messaging, and product/market fit.

• Proactively monitor competitors, market dynamics, pricing trends, promotions, and new service offerings to inform RSAWEB’s go-to-market positioning.

• Identify and evaluate sponsorships, partnerships, and event opportunities to strengthen brand relevance and customer engagement.

• Lead, mentor, and grow a high-performing, multi-disciplinary marketing team across both brands, fostering a culture of creativity, accountability, and innovation.

• Collaborate cross-functionally with Sales, Product, Operations, and Customer Service to align campaigns, content, and messaging with business needs.

• Create an environment of continuous improvement through knowledge sharing, upskilling, and open performance feedback.

• Ensure operational marketing excellence through project management, process optimization, and alignment on SLAs and turnaround times.

• Manage brand reputation, including proactive PR, crisis communications, and online review strategies.

• Support the communication of sustainability, community investment, and B-BBEE initiatives where relevant to stakeholder and public engagement.

• Bachelor’s degree in marketing, business, or related field is an advantage.

• Minimum 10 years of proven experience developing marketing plans and campaigns.

• Work experience as a Marketing Manager, Head of Marketing or Business Unit Director (in an agency); preferably within the Technology/Telecoms/ISP industry.

• Experience in both B2B and B2C markets is essential.

• Excellent written and verbal communication skills.

• Excellent leadership qualities with strong project management, multitasking, and decision-making skills.

• Metrics-driven marketing mind with eye for creativity.

• Highly experienced with eCommerce, marketing automation and CRM tools.

• Proficiency with online marketing, SEO/SEM and social media strategy.

• Knowledge of web analytics with strong analytical skills.

• Ability to quickly prioritize and assign tasks.

• Willingness and ability to travel.

• Established press and media contacts.

• Medical Aid (Discovery)

• Reduced Gap Cover Rates (Turnberry Premier)

• Retirement Annuity Contribution (Allan Gray)

• Medical Insurance (Momentum - Health4Me)

• Discounted Internet Connectivity

• Free Employee Wellness Programme (ICAS)

• Exposure to latest industry technologies and standards

• Lastly, a work environment that rivals the very best!

RSAWEB