Marketing Channel Manager

• Act as a Marketing Consultant to partners, driving demand generation activities for the Motor Direct, Warranty Direct, Commercial/Business Direct segments.
• Develop and manage internal and external customer relationships.
• Prepare channel plans for each channel.
• Assist in the development and implementation of targeted marketing plans as needed by internal & external stakeholders.
• Business alignment: Apply key business strategy focus areas into account planning and day to day delivery.
• Channel alignment: Build an account plan closely aligned to the Channel strategy and purposely develop on the strategic principals where specifically applicable to the account.
• Drive internal marketing and Software projects in support of partner requirements and business needs.
• Create and conduct proposal presentations.
• Supervise execution of co-marketing activities by partners and/or vendor agencies.
• Tracking & monitoring performance of all campaigns.
• Producing daily, weekly, or monthly performance reports, as required.

Badger Holdings