Marketing Specialist

Pretoria, Gauteng
R400,000-500,000 per year
Permanent
Full-time

1 month ago

A major Financial Services Provider (FSP) is seeking a dynamic and experienced Marketing Specialist to join its team in Pretoria. This permanent position offers an exciting opportunity to shape and lead influencer-driven marketing initiatives that directly support business growth.The ideal candidate will have a proven track record in thought leadership and influencer marketing, with the ability to position top-level management as trusted voices in financial well-being. This role blends strategic thinking, content development, campaign execution, and performance analysis to drive brand visibility and engagement across multiple platforms.Responsibilities1. ProcessesDevelop and implement influencer/thought leadership marketing strategies across various channels to support brand and revenue goals.Manage personal brands and outputs of influencers and thought leaders.Plan and oversee influence-driven events aligned with marketing objectives.Execute innovative, brand-aligned campaigns.Ensure all influencer content complies with brand guidelines and values.Manage influencer diaries and media schedules.Align campaigns with advisor-led sales initiatives.Coordinate with legal and compliance teams to ensure regulatory adherence.Monitor campaign performance (engagement, reach, ROI) and provide insights for optimisation.2. PeopleBuild and maintain strong relationships with influencers, agencies, and relevant thought leaders.Act as the main liaison between influencers and the organisation, offering feedback and support.Collaborate with internal teams (sales, marketing) to ensure campaign consistency.Foster a collaborative and innovative team culture.3. TechnologyUse analytics tools to track influencer campaign success.Identify and vet potential influencers using digital tools.Stay updated on emerging platforms and tools in influencer marketing.Ensure seamless integration of influencer campaigns across the organisation's digital channels.
RequirementsFormal EducationBachelor's degree in Marketing, Communications, or a related field.ExperienceMinimum 7 years in influencer/thought leadership marketing or social media management (preferably in financial services).Proven experience managing budgets, contracts, and campaigns.Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook); Adobe Suite is a plus.Strong background in planning, branding strategies, advertising, and PR.Language RequirementsProficiency in English and Afrikaans.KnowledgeDeep understanding of South African audience segmentation and financial demographics.Expertise in influencer positioning, earned media, and scalable thought leadership.Up-to-date with trends across social platforms and influencer marketing.Knowledge of competitors and compliance-sensitive communication within financial services.Project management with the ability to handle multiple initiatives simultaneously.Awareness of South African media trends.SkillsAdvanced verbal and written communication in both English and Afrikaans.Strong storytelling and creative brand alignment capabilities.Ability to motivate and lead teams under tight deadlines.Skilled in facilitating group discussions and collaboration.Innovative thinking and a holistic understanding of business goals.Please Note, if you don't match the Requirements or Industry, you won't be consider for this role..Benefits

Competitive salary.

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