Digital Marketing Coordinator
- Port Shepstone, KwaZulu-Natal
- Permanent
- Full-time
- Create and maintain the digital content acquisition plan for all entity and resort brands
- Create and maintain the digital marketing content calendar to ensure timely and strategic execution of campaigns.
- Assist in the development, curation, and scheduling of engaging content across all digital platforms.
- Create new accounts/pages as needed
- Ensure all accounts/pages are maintained regularly, optimised for performance and brand consistency and ensure all best practices are met for all accounts.
- Ensure that we always have Facebook goals within the platform activated at all times for all pages.
- Monitor engagement across all social media platforms.
- Track and analyse performance metrics to optimise strategies and ensure alignment with objectives.
- Collaborate and coordinate on paid advertising campaigns, including Google Ads and social media ads
- Collaborate with internal teams and external vendors to create assets and optimise campaign performance.
- Work with cross-functional teams to align digital marketing activities with the broader strategy, and to ensure that the digital team supports campaigns/initiatives and remains on track with Digital Marketing required for respective campaigns/initiatives.
- Support our online Member Communications to maintain reputation and reduce unnecessary comments for other teams to action
- Generate regular digital marketing performance reports with insights and recommendations for continuous improvement.
- Manage 3rd party relationships pertaining to digital marketing, as directed or required
- Meet tight deadlines based on a daily schedule and department cycles.
- Assist in marketing research and information gathering, as directed
- Administration and reporting
- Any other Marketing projects as required
- Proven experience in digital marketing, social media management, or a similar role.
- Strong knowledge of social media platforms, digital tools, and advertising platforms.
- Excellent communication and copywriting skills.
- Ability to manage multiple priorities, meet tight deadlines, and adapt to a fast-paced environment.
- Experience with performance analytics, reporting, and optimisation strategies.
- Collaborative mindset and ability to work cross-functionally.
- A proactive and solutions-oriented attitude