Brand & Marketing Executive - Automotive OEM - Gauteng, Northern Suburbs

• Lead and manage the full Brand & Marketing team, providing guidance, support, and performance management
• Develop and implement annual brand strategies, goals, budgets, and tactical plans
• Establish and maintain a comprehensive brand communication framework and ensure adherence to brand standards
• Oversee media relations, influencer partnerships, and test drive/PR programs to boost brand visibility and credibility
• Plan and manage major brand events, activations, and public engagements
• Oversee development of brand CI (Corporate Identity) materials and ensure compliance via regular audits
• Lead the planning, execution, and post-launch evaluation of all new product introductions
• Conduct market analysis and competitor benchmarking; manage public relations and maintain a strong brand image
• Collaborate with Marketing and Sales teams to implement brand initiatives that support market penetration and growth
• Take on additional responsibilities as required by senior management

• Matric and a tertiary qualification in Marketing, Communications, Advertising, or a related field is essential
• Minimum 5 years experience in a senior Brand and Marketing role within the automotive industry, at OEM level
• Proven experience in leading cross-functional brand or product communication projects
• Strong background in media relations and reporting
• Solid track record of managing and mentoring marketing teams
• In-depth understanding of brand development, positioning, and go-to-market strategies
• Must be deadline-driven and capable of working in a fast-paced environment
• Motor Industry experience Essential!!

• Strategic and creative thinker with an innovative mindset
• Strong attention to detail and organisational skills
• Excellent communication and interpersonal skills
• Effective team leader and collaborator
• Results-oriented with a proactive approach

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