Marketing Consultant (Digital Specialist)

South Africa
Permanent
Full-time

1 month ago

LOCATION:Cape Town / Stellenbosch or Johannesburg (Hybrid)ABOUT HYPERCLEAR TECHNOLOGIES:Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom.At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.Why Join Us?Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including:

Cyberlogic: A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence.
Flokzu: A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide.
Cogent: A leader in robotic process automation and the only Blue Prism partner in the EMEA region.
Principa: A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology.
Scriptex: A bespoke solutions development house with nearly a decade of experience rapidly delivering native-cloud software solutions.

Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide.By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.Explore the possibilities with us and help drive the future of technology.PURPOSE OF POSITION:The Marketing Consultant (Digital Specialist) will lead the execution of SEO, SEM/PPC, WordPress management, email workflows, and digital marketing analytics across multiple brands to enhance brand awareness, generate leads, and support overall business goals. The role requires a deep technical understanding of digital marketing technologies, coupled with strong analytical and creative skills to optimise campaign performance and deliver measurable results. Proficiency in on- and off-page SEO, SEM/PPC (Google, Meta, LinkedIn), WordPress, HTML, and CSS is essential.KEY RESPONSIBILITIES:1. Website Management, SEO, and Performance Optimisation:

Manage and maintain WordPress websites across the group, including new builds (using tools like Elementor/Divi), plugin and core updates, troubleshooting, theme customisation, and custom code development as needed.
Lead end-to-end SEO execution, including keyword research, technical audits, on-page optimisation (meta tags, headers, image alt text), internal linking, and off-page SEO (e.g., backlink acquisition and outreach) to improve rankings and domain authority.
Conduct regular technical and usability audits to identify and resolve issues such as crawl errors, broken links, duplicate content, page speed, and other performance bottlenecks.
Ensure SEO best practices are embedded in site architecture, URL structures, and content, working collaboratively with internal and external teams or suppliers.
Oversee the implementation and tracking of conversion events through UTM parameters, Google Tag Manager, and Google Search Console to ensure accurate campaign and website performance tracking.
Drive continuous UI/UX improvement by leading design enhancements, usability testing, and user feedback analysis to optimise user experience and conversion rates.
Ensure consistency in branding and visual elements across all websites, collaborating with relevant stakeholders.
Create and present monthly website performance reports, highlighting key trends, insights, and recommendations for optimisation.

2. SEM, Paid Media, and Campaign Execution:

Plan (with strategic guidance from the Group Marketing Manager), implement, and manage paid media campaigns across Google Ads, LinkedIn, and Meta, optimising for ROI and ROAS.
Coordinate all campaign elements, leveraging own capacity as well as other team members, including landing pages, email workflows, and social media assets, ensuring alignment with campaign objectives and timelines.
Develop and maintain campaign calendars in collaboration with internal stakeholders across brands.
Build and manage automated email nurture sequences to support lead conversion.
Conduct A/B testing on ad creative, audience targeting, and landing pages, using insights to refine and improve campaign performance.
Track key performance metrics, generate monthly reports, and provide performance insights to the Group Marketing Manager and other stakeholders to guide strategy and optimisation.

3. Data Analysis and Performance Optimisation:

Analyse and report on key performance indicators (KPIs) for digital marketing activities, using insights to drive continuous improvement and maximise ROI.
Conduct regular audits of digital marketing activities to identify opportunities for optimisation and efficiency.
Utilise web analytics tools to monitor traffic, engagement, and conversion rates and make data-driven decisions to enhance campaign performance.
Provide actionable insights to the marketing team and senior management, guiding strategic decision-making.

4. Leadership and Collaboration:

Serve as an SEO, SEM, and website expert within the marketing team, providing guidance and mentorship across the team as needed.
Collaborate closely with the Group Marketing Manager, Marketing Execution Lead, and other key stakeholders to ensure alignment across all digital marketing activities.
Stay up-to-date with industry trends and emerging technologies, recommending and implementing innovative approaches to digital marketing.

5. Quality Assurance and Compliance:

Conduct regular quality assurance (QA) checks to ensure websites are free of errors, broken links, and outdated content.
Ensure all websites comply with industry standards, legal requirements, and accessibility guidelines, including POPIA, GDPR, and WCAG.
Maintain documentation of website processes, procedures, and updates to ensure continuity and knowledge sharing within the team.

KEY REQUIREMENTS:

Bachelor's degree in Marketing, Business, Communications, or a related field.
4-6 years of experience in digital marketing, with a proven track record of managing successful SEO campaigns that have led to significant improvements in organic traffic, keyword rankings, and overall search engine visibility.
Extensive SEO, SEM/PPC, email marketing, and social media management experience.
Experience with HTML, CSS, JavaScript, and schema markup knowledge.
Experience in link-building strategies, including outreach, guest posting, and content partnerships.
Demonstrated experience in UI/UX design and web development.
Previous B2B experience, preferably in the technology industry.
A good understanding of the technology industry.
Strong analytics, reporting, and communication skills.
Bonus: Azure-hosted WordPress experience.

TECHNICAL PROFICIENCY:

Proficiency in SEO tools such as Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, and others for keyword research, backlink analysis, and technical audits.
Extensive experience with WordPress.
Ability to analyse and interpret data from Google Analytics, using insights to inform SEO strategies and report on SEO performance.

Should you work from home, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like' environment at your home location to deliver your best in terms of performance and productivity.

Hyperclear Tech

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