Marketing Specialist

• Conduct comprehensive analysis of existing brand presence across multiple digital platforms
• Develop and execute repositioning strategies to outsell and outsmart competitors
• Enhance brand visibility across websites, social media platforms, and dealer networks

• Create and manage high-converting lead generation campaigns across social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube)
• Optimize presence on key dealer platforms (automotive marketplaces and classified sites)
• Drive measurable increases in qualified leads and sales conversions

• Monitor and analyze lead performance against targets
• Manage marketing budgets with a focus on maximizing ROI
• Implement data-driven strategies for continuous improvement

• Plan and execute onsite activities and brand activations
• Position pre-owned brands as the destination of choice for discerning customers
• Leverage parent company credibility to strengthen brand trust and recognition

• Proven experience in automotive marketing or related B2C industries
• Relevant qualification
• Strong background in digital marketing and lead generation campaigns
• Expertise in social media marketing across multiple platforms
• Experience with automotive dealer platforms and classified advertising
• Analytics-driven mindset with ability to interpret performance data
• Budget management and ROI optimization experience
• Stay current with design trends and tools (Adobe Creative Suite proficiency required)

• Energy & Drive: Passionate about cars, technology, and exceptional customer experiences
• Operational Excellence: Detail-oriented with strong project management skills
• Creativity: Innovative thinking to differentiate brands in competitive markets
• Analytics Expertise: Data-driven decision making and performance optimization
• Strategic Vision: Ability to connect brand strategy with parent company credibility

Job Mail