Head of Strategy
Ogilvy
- Johannesburg, Gauteng
- Permanent
- Full-time
- Financial institutions.
- Consumer Packaged Goods.
- Telecommunications.
- Government Entities.
- Bretail(Brand and Retail)
- Effective and persuasive leadership comfortable with all levels of interaction across the business.
- Proven management skills and ability to manage day-to-day operations.
- Strong written and oral communication skills.
- Strategy Team leadership towards development and realising of goals; and prowess in championing the role of strategy in the business.
- Respectable operational comprehension of the data and qualitative research.
- Proven client management skills and experience of client relationship building.
- Solid working expertise of the market overall and provide a broad perspective on the critical issues facing a brand.
- Strong Partnership with the creative leadership and teams to drive the necessary impact and championing creative excellence.
- Knowledge of and accepts responsibility for creative briefs, creative ideas and execution on the brand.
- Lead brand teams in integrated strategy:
- Lead self and Others to uncover unique customer insights and identify key compelling strategic opportunities based on these insights.
- Persevere in nurturing and championing the big creative idea.
- Lead brainstorm sessions that result in areas of opportunity for the brand, concept development for new products, holistic marketing ideas and innovative ways to reach target market.
- Design and manage research projects - analyze qualitative and quantitative research results for agency and client needs, such as copy test results, MRI data, segmentation studies and consumer communications checks.
- Utilize proprietary and secondary research to identify and assess target characteristics and needs, strength of competition, and identify cultural attitudes and behaviors toward brands.
- Use quantitative and qualitative data to unearth consumer insights and drive client decisions.
- Optimize the impact of customer insights in program development by inspiring and partnering with creatives.
- Lead Integrated Strategy Team(s):
- Oversee and actively develop, train, and mentor direct reports to continually improve output.
- Work with Client Services and Creatives to ensure all accounts are staffed appropriately to meet client and project needs.
- Manage the strategy talent scoping that is needed for each brand team according to overall scope.
- Evolve the agencys strategic planning process to continually improve insight gathering, brand positioning, and creative concepting.
- Creates demand for Integrated Strategy contributions by demonstrating its impact on the brand and team.
- Actively grow the department through increased hours, and subsequent recruiting of Integrated Strategy staff
- Participate in the agencys Senior Leadership Team(s):
- Play an active role in defining and clarifying agency short- and long-term Go-to-Market strategy and suite of offerings.
- Play an active role in shaping and maintaining agency culture.
- Maintain relationships with staff across departments to represent their perspective in senior leadership decision-making.
- Ideate new offerings for the agency and spearheads their implementation.
- Actively network to open new doors of opportunities for agency growth.
- Network within existing clients to gain introductions to other brands and marketers.
- Lead strategy for most new business pitches.
- Maximizing long-term strategic growth through the execution of growth initiatives and integration excellence.
- Work collaboratively with Senior Leadership to identify and action on key growth strategies with particular focus on growth through external partnerships.
- Support, partner, assess and lead integration management.
- Proficiency in navigating complex data systems.
- Practical understanding of performance measurement, reporting, and performance data collection and reporting.
- Demonstrated quantitative analytical skills with the ability to derive important implications from data.
- Advanced ability to build forward-thinking and partnerships.
- Advanced leadership skills, particularly in complex and cross functional teams.
- Advanced communication skills, catered to a wide variety of audiences, mastery in English and local language.
- Excellent business acumen and financial skills.
- Ability to manage complex processes concurrently.
- Advanced consulting, influencing and negotiation skills.