Performance Marketing Manager
- Johannesburg, Gauteng
- Permanent
- Full-time
Employment Type: Full-Time
Industry: B2B SaaS | Global HR Tech | Demand GenerationWatersEdge Solutions is seeking a hands-on, data-obsessed Performance Marketing Manager to build and scale a high-impact paid media engine from the ground up. If you're ready to turn our first media budget into a pipeline-driving machine—this is your launch moment. You'll own the full strategy, execution, and performance of paid channels, working closely with Sales, RevOps, and Creative to drive meaningful business outcomes.About the Role
You’ll be the in-house paid media expert, launching and optimizing campaigns across LinkedIn, Google, Meta, G2, Capterra, and programmatic placements. You’ll run full-funnel, multi-channel campaigns and ABM plays, managing over £25K/month in media spend. From crafting creative briefs to performance reporting, you’ll shape demand generation and customer acquisition with a direct impact on revenue growth.Key ResponsibilitiesOwn and execute paid media strategy across LinkedIn, Google, Meta, G2, and CapterraPlan, launch, and optimize multi-funnel campaigns—from awareness to conversionCollaborate with RevOps and Marketing Ops to ensure data integrity and accurate attributionDrive creative experimentation: brief, test, and refine copy, visuals, and landing pagesLaunch ABM campaigns targeting high-value accounts and key ICPsReport on CPL, CAC, ROAS, and pipeline contribution weekly and monthlyManage integrations across GA4, HubSpot, and paid media platformsStay ahead of channel trends, algorithm updates, and emerging growth opportunitiesWhat You’ll Bring4+ years of B2B performance marketing or demand generation experienceProven track record managing £25K+ monthly in paid mediaHands-on experience with Google Ads (Search & Display), LinkedIn Ads, and MetaFamiliarity with paid platforms like G2, Capterra, affiliate networks, and B2B directoriesAnalytical mindset with deep comfort in GA4, spreadsheets, dashboards, and data toolsUnderstanding of the B2B buyer journey and sales funnel dynamics (CPL ? MQL ? SQL)Experience collaborating with Sales, Creative, and Revenue OperationsStrong creative instincts and a test-and-learn approach to campaign developmentNice to HaveExperience with CRO tools or ABM platforms (e.g., 6sense, Clay, RollWorks)Experience running multi-region or multi-language campaignsBackground in SaaS, HR tech, or service-led B2B businessesWhat’s On OfferCompetitive market salary and share incentive schemeGenerous vacation policy and “work from anywhere” flexibility (4 weeks annually)High-visibility role in a growth-stage team with a clear runway to scaleDaily perks, team events, and a hybrid environment built for performance and autonomyCompany Culture
WatersEdge Solutions is powered by bold thinking, measurable results, and relentless improvement. We believe in testing big ideas, owning outcomes, and scaling smart. If you're a strategic executor who lives in the data and thrives on collaboration—we're ready to grow with you.If you have not been contacted within in 10 working days, please consider your application unsuccessful.